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babybilly.app website review
Visit site (opens in a new tab)Reviewed 12 November 202627 issues · 77 checks
This review found 27 issues worth fixing on babybilly.app, 8 of them high impact, across 77 checks. The most urgent: 3 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 971 ms |
| Oct 10, 2026 | 968 ms |
| Oct 17, 2026 | 946 ms |
| Oct 24, 2026 | 923 ms |
| Oct 31, 2026 | 906 ms |
| Nov 7, 2026 | 895 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 145 ms |
| Oct 24, 2026 | 146 ms |
| Oct 31, 2026 | 152 ms |
| Nov 7, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
650 ms · 985 KiB18 images could be 985 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
600 ms · 373 KiBAbout 373 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
550 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, airbridge.io and Clarity and others), adding 301 KiB and 446 ms of main-thread time.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
89 KiB2 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).
Reduce unused CSS
60 ms · 17 KiBAbout 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 252 ms
252 msYour server sent the HTML in 252 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.0 s
7.0 sYour largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Main Image”.
Time to Interactive: 15.1 s
15.1 sThe page becomes fully interactive after 15.1 s. Good is under 3.8 s.
Total Blocking Time: 738 ms
738 msScripts block taps and scrolling for 738 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 139 ms
139 msReal visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 231 ms
231 msReal visitors wait 231 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.051
0.051The layout barely moves while loading (CLS 0.051, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 2.6 MB in 72 requests
2.6 MBYour homepage downloads 2.6 MB in 72 requests on a phone: images 1.1 MB (19), scripts 912 KiB (33) and fonts 526 KiB (2). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
main-en-m.11v0p-2cruc77.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (276 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.7 g of CO₂ per visit
0.73 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
13 text elements with low contrast
13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (17 elements)
All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 35 images in the HTML carry an alt attribute.
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “Baby Billy | Worldwide parents' Pregnancy, Childbirth and Childcare App”.
Only 2 internal links
The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.
7 checks passed
Meta description: 112 characters
Your meta description is 112 characters: “Everything is new and difficult in pregnancy and child raising, It's going to be easy and comfortable with Billy”.
One H1 headline
Your main headline reads: “Baby Billy | Worldwide parents' Pregnancy, Childbirth and Childcare App”.
Canonical URL set
The canonical URL is https://babybilly.app/en.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://babybilly.app/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://babybilly.app/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (398 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://babybilly.app/en/contents/home_pregnant_ready/home_pregnant_ready, whose canonical is https://babybilly.app/en/home/content-list/preparation. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page slow to respond
https://babybilly.app/en/contents/home_pregnant_ready/home_pregnant_ready took over 3 s to send its HTML from our server.
2 internal pages checked
We fetched 2 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 2 pages we checked loaded without an error.
Every page has a meta description
All 2 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 2 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Only about 193 words
The homepage has only about 193 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
1 call to action
The homepage has 1 call to action, for example “Download the app”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 0 phone links and 3 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at babybilly.app, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Analytics
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on babybilly.app, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.