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babybilly.app website review

Visit site (opens in a new tab)Reviewed 12 November 202627 issues · 77 checks

This review found 27 issues worth fixing on babybilly.app, 8 of them high impact, across 77 checks. The most urgent: 3 buttons without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s876 msSep 26Nov 7895 ms
Show as table
DateReal-visitor load time (LCP)
Sep 26, 20261.0 s
Oct 3, 2026971 ms
Oct 10, 2026968 ms
Oct 17, 2026946 ms
Oct 24, 2026923 ms
Oct 31, 2026906 ms
Nov 7, 2026895 ms
Real-visitor tap response (INP)75th percentile, phones
154 ms136 msSep 26Nov 7144 ms
Show as table
DateReal-visitor tap response (INP)
Sep 26, 2026138 ms
Oct 3, 2026146 ms
Oct 10, 2026146 ms
Oct 17, 2026145 ms
Oct 24, 2026146 ms
Oct 31, 2026152 ms
Nov 7, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of babybilly.app (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. babybilly.app at 0.4 s0.4 s
  2. babybilly.app at 0.8 s0.8 s
  3. babybilly.app at 1.1 s1.1 s
  4. babybilly.app at 1.5 s1.5 s
  5. babybilly.app at 1.9 s1.9 s
  6. babybilly.app at 2.3 s2.3 s
  7. babybilly.app at 2.6 s2.6 s
  8. babybilly.app at 3.0 s3.0 s

Speed

6 to fix57
  • Improve image delivery

    650 ms · 985 KiB

    18 images could be 985 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 373 KiB

    About 373 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    550 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 310 ms. During a long task the page ignores taps.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, airbridge.io and Clarity and others), adding 301 KiB and 446 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    89 KiB

    2 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

  • Reduce unused CSS

    60 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 252 ms

    252 ms

    Your server sent the HTML in 252 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Main Image”.

  • Time to Interactive: 15.1 s

    15.1 s

    The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

  • Total Blocking Time: 738 ms

    738 ms

    Scripts block taps and scrolling for 738 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 231 ms

    231 ms

    Real visitors wait 231 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.051

    0.051

    The layout barely moves while loading (CLS 0.051, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

2 to fix81
  • Page weight: 2.6 MB in 72 requests

    2.6 MB

    Your homepage downloads 2.6 MB in 72 requests on a phone: images 1.1 MB (19), scripts 912 KiB (33) and fonts 526 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    main-en-m.11v0p-2cruc77.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 4 images in older formats

    4 images (276 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.73 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.73 g of CO₂e: 88.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7586
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Baby Billy | Worldwide parents' Pregnancy, Childbirth and Childcare App”.

  • Only 2 internal links

    The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

7 checks passed
  • Meta description: 112 characters

    Your meta description is 112 characters: “Everything is new and difficult in pregnancy and child raising, It's going to be easy and comfortable with Billy”.

  • One H1 headline

    Your main headline reads: “Baby Billy | Worldwide parents' Pregnancy, Childbirth and Childcare App”.

  • Canonical URL set

    The canonical URL is https://babybilly.app/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://babybilly.app/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://babybilly.app/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (398 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://babybilly.app/en/contents/home_pregnant_ready/home_pregnant_ready, whose canonical is https://babybilly.app/en/home/content-list/preparation. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page slow to respond

    https://babybilly.app/en/contents/home_pregnant_ready/home_pregnant_ready took over 3 s to send its HTML from our server.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 2 pages we checked loaded without an error.

  • Every page has a meta description

    All 2 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

Google 100100
2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 193 words

    The homepage has only about 193 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Download the app”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at babybilly.app, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Analytics
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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This review found 27 issues on babybilly.app, including 10 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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