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babybrezza.pl website review

Visit site (opens in a new tab)Reviewed 13 November 202640 issues · 81 checks

This review found 40 issues worth fixing on babybrezza.pl, 14 of them high impact, across 81 checks. The most urgent: page weight: 32.4 MB in 255 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.5 sMay 23Nov 72.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20262.0 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.1 s
Sep 26, 20262.0 s
Oct 3, 20261.9 s
Oct 10, 20261.7 s
Oct 17, 20261.8 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Nov 7, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
251 ms118 msMay 23Nov 7154 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026227 ms
Jun 6, 2026236 ms
Jun 13, 2026203 ms
Jun 20, 2026194 ms
Jun 27, 2026190 ms
Jul 25, 2026161 ms
Aug 1, 2026152 ms
Aug 8, 2026146 ms
Aug 15, 2026147 ms
Aug 22, 2026144 ms
Aug 29, 2026143 ms
Sep 5, 2026144 ms
Sep 12, 2026137 ms
Sep 19, 2026135 ms
Sep 26, 2026136 ms
Oct 3, 2026133 ms
Oct 10, 2026136 ms
Oct 17, 2026140 ms
Oct 24, 2026152 ms
Oct 31, 2026153 ms
Nov 7, 2026154 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of babybrezza.pl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. babybrezza.pl at 0.8 s0.8 s
  2. babybrezza.pl at 1.6 s1.6 s
  3. babybrezza.pl at 2.3 s2.3 s
  4. babybrezza.pl at 3.1 s3.1 s
  5. babybrezza.pl at 3.9 s3.9 s
  6. babybrezza.pl at 4.7 s4.7 s
  7. babybrezza.pl at 5.4 s5.4 s
  8. babybrezza.pl at 6.2 s6.2 s

Speed

9 to fix55
  • Reduce unused JavaScript

    1.5 s · 339 KiB

    About 339 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Render-blocking requests

    1.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and Shopify and others), adding 7.1 MB and 890 ms of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 110 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).

  • Shopify adds 74 ms

    74 ms

    Shopify costs a phone 74 ms of main-thread work and 6.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 512 ms

    512 ms

    Google Tag Manager costs a phone 512 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.7 s

    A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 263 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    180 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • Improve image delivery

    50 ms · 48 KiB

    2 images could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 16.4 s

    16.4 s

    The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 276 ms

    276 ms

    Scripts block taps and scrolling for 276 ms in total while the page loads. Good is under 200 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 395 ms

    395 ms

    Real visitors wait 395 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 227 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 32.4 MB in 255 requests

    32.4 MB

    Your homepage downloads 32.4 MB in 255 requests on a phone: media 28.1 MB (1), images 1.9 MB (49) and scripts 1.1 MB (57). Under 2 MB keeps phones on slow connections fast.

  • 8 images below the first screen load straight away

    8 images further down the page (342 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    18 KiB

    1 image is downloaded at several times the size a phone draws it, for example odkryciekonsumenta2026_480x.progressive.jpg at 389 px wide, shown at 110 px. Resized copies would save about 18 KiB.

  • 2 images in older formats

    2 images (148 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 9.2 g of CO₂ per visit

    9.19 g

    By the Sustainable Web Design model, a visit to your homepage emits about 9.19 g of CO₂e: 1102.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8491
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10074
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (91 characters)

    Your title is 91 characters, so Google will cut it off around 60: “Baby Brezza® | Innowacyjne produkty dla niemowląt zapewniające rodzico – Baby Brezza Pola…”.

  • Meta description is long (319 characters)

    Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (WebPage) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected non-whitespace character after JSON at position 6)”.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 85 internal links, 4 external

    The homepage links to 85 pages on babybrezza.pl and 4 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.babybrezza.pl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.babybrezza.pl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (339 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.babybrezza.pl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to https://www.babybrezza.pl/collections/zestaw-fpa-bwp, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 11 pages without a meta description

    https://www.babybrezza.pl/collections/all-products, https://www.babybrezza.pl/collections/formula-prep, https://www.babybrezza.pl/collections/bottle-washer-pro, https://www.babybrezza.pl/collections/washers-sterilizers, https://www.babybrezza.pl/collections/bottle-warming and https://www.babybrezza.pl/collections/coolery-do-mleka-mamy and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.babybrezza.pl/products/one-step%E2%84%A2-homemade-baby-food-maker-deluxe, whose canonical is https://www.babybrezza.pl/products/one-step%e2%84%a2-homemade-baby-food-maker-deluxe. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 5 pages without an H1

    https://www.babybrezza.pl/collections/all-products, https://www.babybrezza.pl/collections/coolery-do-mleka-mamy, https://www.babybrezza.pl/collections/spare-parts, https://www.babybrezza.pl/collections/zestawy and https://www.babybrezza.pl/collections/zestaw-fpa-sda have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    19 of 21 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 168 words

    The homepage has only about 168 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at babybrezza.pl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Gdpr Cookie Consent · mailerlite.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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