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babygraco.cl website review
Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 72 checks
This review found 31 issues worth fixing on babygraco.cl, 9 of them high impact, across 72 checks. The most urgent: 1 linked page is broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,853 of 109,015 reviewed websitesbeats 34%
- #42,933 of 61,779 online storesbeats 26%
- #40,753 of 56,371 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 30, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 11, 2026 | 95 ms |
| Jul 18, 2026 | 98 ms |
| Jul 25, 2026 | 95 ms |
| Aug 1, 2026 | 93 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 98 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 98 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 102 ms |
| Oct 10, 2026 | 94 ms |
| Oct 17, 2026 | 95 ms |
| Oct 24, 2026 | 96 ms |
| Oct 31, 2026 | 99 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
650 ms · 162 KiB4 images could be 162 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Render-blocking requests
650 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
453 KiB12 files are served with short cache lifetimes, so returning visitors download them again (453 KiB).
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 883 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Soundest adds 0 ms
0 msSoundest costs a phone 0 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, omnisnippet1.com and Shopify and others), adding 592 KiB and 224 ms of main-thread time.
Reduce unused JavaScript
150 ms · 86 KiBAbout 86 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
130 ms · 11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.
Minify JavaScript
130 ms · 4 KiB4 KiB could be saved by minifying JavaScript.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 7.8 s
7.8 sThe page becomes fully interactive after 7.8 s. Good is under 3.8 s.
Largest content (LCP) got 32% slower for real visitors
+32%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.3 s
5.3 sVisually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 95 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Cumulative Layout Shift: 0.004
0.004The layout barely moves while loading (CLS 0.004, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 22 ms
22 msScripts block the page for only 22 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.2 MB in 209 requests
2.2 MBYour homepage downloads 2.2 MB in 209 requests on a phone: other files 751 KiB (92), images 519 KiB (42) and fonts 481 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (30 elements)
All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 41 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (245 characters)
Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
48 internal links, 7 external
The homepage links to 48 pages on babygraco.cl and 7 external pages.
5 checks passed
Title: 59 characters
Your title is a healthy 59 characters: “Graco | Productos para bebés Seguros, Durables y de Calidad”.
Canonical URL set
The canonical URL is https://babygraco.cl/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://babygraco.cl/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (574 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://babygraco.cl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://babygraco.cl/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page points its canonical at the homepage
https://babygraco.cl/discount/GRACOCHILE declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.
2 pages share a title
/ and https://babygraco.cl/discount/GRACOCHILE all use the title “Graco | Productos para bebés Seguros, Durables y de Calidad”. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://babygraco.cl/collections/todos-nuestros-productos, https://babygraco.cl/policies/shipping-policy, https://babygraco.cl/pages/quienes-somos, https://babygraco.cl/policies/privacy-policy and https://babygraco.cl/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://babygraco.cl/products/silla-de-auto-convertible-extend2fit-gotham and https://babygraco.cl/products/silla-de-auto-convertible-extend2fit-spire use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://babygraco.cl/discount/GRACOCHILE has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.
2 checks passed
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 369 words of copy
The homepage carries about 369 words of visible text.
2 checks passed
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Microsoft Clarity.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 4 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at babygraco.cl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Mercado Pago Antifraud Plus · Mercadopago Pf App · omnisnippet1.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on babygraco.cl, including 10 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.