babyvolcano.com website review

About 2.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

A phone's processor spends 4.4 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 third-party services load with your homepage (Vimeo, Squarespace and sqspcdn.com and others), adding 6.1 MB and 933 ms of main-thread time.

Vimeo costs a phone 602 ms of main-thread work and 4.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

About 156 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

2 images could be 398 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

35 files are served with short cache lifetimes, so returning visitors download them again (390 KiB).

Squarespace costs a phone 288 ms of main-thread work and 909 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

sqspcdn.com costs a phone 40 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

squarespace-cdn.com costs a phone 0 ms of main-thread work and 448 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

Polyfills for old browsers add 136 KiB JavaScript that modern phones do not need.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 35.3 s. Good is under 3.8 s.

The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “For over 85 years, steamship Ste. Claire transported genera…”.

Scripts block taps and scrolling for 216 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 6.2 MB in 157 requests on a phone: scripts 4.7 MB (69), images 729 KiB (19) and stylesheets 359 KiB (17). Under 2 MB keeps phones on slow connections fast.

1 image (437 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 18 characters: “Baby Volcano Films”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 17 characters: “Aaron Schillinger”. 70 to 160 characters is enough to sell the click.

Structured data found (LocalBusiness and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5e18b1ee28f67609993…”.

The homepage links to 15 pages on babyvolcano.com and 13 external pages.

Your Organization JSON-LD is missing name, url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.babyvolcano.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.babyvolcano.com/branded and https://www.babyvolcano.com/about have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.babyvolcano.com/branded and https://www.babyvolcano.com/about have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 3 pages linked from your homepage and read each the way a search engine does.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5e18b1ee28f67609993fed75/85/5c5a…”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 512 words of visible text.

Opening the homepage sets 6 cookies, 3 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.