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back40design.com website review
Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 98 checks
This review found 29 issues worth fixing on back40design.com, 7 of them high impact, across 98 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 4, 2026 | 5.3 s |
| Jul 11, 2026 | 5.1 s |
| Jul 18, 2026 | 5.0 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 3.9 s |
| Aug 8, 2026 | 3.4 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
2.1 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Mobile performance score: 72
72/100Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.
Font display
750 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 750 ms).
Reduce unused JavaScript
150 ms · 432 KiBAbout 432 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google Tag Manager adds 373 ms
373 msGoogle Tag Manager costs a phone 373 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 883 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,032 HTML elements
The page has 2,032 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, userway.org and Google/Doubleclick Ads and others), adding 759 KiB and 405 ms of main-thread time.
Reduce unused CSS
150 ms · 39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 101 ms. During a long task the page ignores taps.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Use efficient cache lifetimes
2 KiB3 files are served with short cache lifetimes, so returning visitors download them again (2 KiB).
1 checks passed
Server response: 76 ms
76 msYour server sent the HTML in 76 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.9 s
9.9 sThe page becomes fully interactive after 9.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.9 s
4.9 sYour largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OKLAHOMA CITY WEB DESIGN & WORDPRESS DEVELOPMENT Back40 Des…”.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 4.6 s
4.6 sVisually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 214 ms
214 msScripts block taps and scrolling for 214 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Largest content (LCP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.3 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.014
0.014The layout barely moves while loading (CLS 0.014, good is under 0.1).
Images and page weight
Page weight: 2.1 MB in 118 requests
2.1 MBYour homepage downloads 2.1 MB in 118 requests on a phone: scripts 1.0 MB (45), images 734 KiB (26) and fonts 154 KiB (6). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (55 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.6 g of CO₂ per visit
0.59 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 48 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “Oklahoma City Web Design & Digital Marketing Agency | Back40 Design”.
Meta description is long (163 characters)
Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
98 internal links, 10 external
The homepage links to 98 pages on back40design.com and 10 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Oklahoma City Web Design & WordPress Development”.
Canonical URL set
The canonical URL is https://www.back40webdesign.com/.
Structured data in place
Structured data found: Article, FAQPage, ImageObject, LocalBusiness and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.back40webdesign.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,924 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (50 KiB, 147 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/service/digital-marketing-services/seo-service is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://www.back40webdesign.com/.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
19 of 20 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.back40webdesign.com/?page_id=11257 (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (back40webdesign.com).
Valid certificate (26 days left)
The certificate from Let's Encrypt · YR1 verifies for back40design.com and is valid for another 26 days.
http:// redirects to https
http://back40design.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
back40webdesign.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
back40webdesign.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 2 years old
2 yearsback40webdesign.com was registered in May 2024 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until May 2027
back40webdesign.com is registered until May 2027.
Content and conversion
A 18-field form
Your longest form asks for 18 fields (6 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,680 words of copy
The homepage carries about 2,680 words of visible text.
8 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LET’S GET STARTED”.
7 calls to action
The homepage has 7 calls to action, for example “Contact Us”, “Let’s Get Started” and “Let’s Get Your Project Started”.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, 1 customer or partner logo and “Over 86 Reviews”.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.mailjet.com include:spf.mandrillapp.com include:sendgrid.net include:_spf.google.com include:6122…”.
DKIM signing found
A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- DigitalOcean
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on back40design.com, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.