backdownsouthclothing.com website review

Not measured in this review.

• Tap response (INP) held steady for real visitors

  -9%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 158 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.2 MB

  5.2 MB

  Your homepage downloads 5.2 MB on a phone, 699 KiB of it images (13%). Under 2 MB keeps phones on slow connections fast.

• 2 images far larger than shown

  64 KiB

  2 images are downloaded at several times the size a phone draws them, for example EA610CA1-05AD-41F3-A401-ADD476E7B4DD.png at 1,254 px wide, shown at 358 px. Resized copies would save about 64 KiB.

  Elements (2)

• About 1.5 g of CO₂ per visit

  1.47 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Scrollable region must have keyboard access (6 elements)

  Scrollable region must have keyboard access: 6 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• All page content should be contained by landmarks (3 elements)

  All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Contentinfo landmark should not be contained in another landmark (1 element)

  Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one contentinfo landmark (1 element)

  Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 1 link without text

  1 visible link has no text or label, so screen readers cannot say where it goes.

• Headings skip levels

  Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

  View source

• Title is long (68 characters)

  Your title is 68 characters, so Google will cut it off around 60: “Back Down South Clothing Co. | Waxed Hats, Hunting & Outdoor Apparel”.

  View source

• 99 internal links, 11 external

  The homepage links to 99 pages on backdownsouthclothing.com and 11 external pages.

• 1 linked page is broken

  Your homepage links to https://backdownsouthclothing.com/collections/jackets, which answers with an error. Visitors hit a dead end and search engines drop it.

  Elements (1)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

• Phone number is not tap-to-call

  Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 686 words of copy

  The homepage carries about 686 words of visible text.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 31 cookies set on arrival

  31

  Opening the homepage sets 31 cookies, 1 of them by other companies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 60 other companies contacted

  Loading the homepage contacts 60 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.