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backdropsource.com.au website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 67 checks

This review found 22 issues worth fixing on backdropsource.com.au, 7 of them high impact, across 67 checks. The most urgent: page weight: 4.1 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.7 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
160 ms89 msMay 23Nov 7136 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026103 ms
May 30, 2026108 ms
Jun 6, 2026103 ms
Jun 13, 2026109 ms
Jun 20, 2026100 ms
Jun 27, 2026104 ms
Jul 4, 202697 ms
Jul 11, 2026100 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026112 ms
Aug 8, 2026109 ms
Aug 15, 2026104 ms
Aug 22, 2026109 ms
Aug 29, 2026112 ms
Sep 5, 2026135 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026121 ms
Oct 3, 2026121 ms
Oct 10, 2026129 ms
Oct 17, 2026129 ms
Oct 24, 2026152 ms
Oct 31, 2026133 ms
Nov 7, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.backdropsource.com.au (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

2 to fix100

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 103 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 973 ms

    973 ms

    Real visitors wait 973 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed

  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 137 ms

    137 ms

    Real visitors wait 137 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Images and page weight

1 to fix70

  • Page weight: 4.1 MB

    4.1 MB

    Your homepage downloads 4.1 MB on a phone, 795 KiB of it images (19%). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

10 to fix87

  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 13 images without alt text

    13 images have no alt text, which hurts accessibility and image search.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 8 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix97

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 562 internal links, 23 external

    The homepage links to 562 pages on backdropsource.com.au and 23 external pages.

7 checks passed

  • Meta description: 144 characters

    Your meta description is 144 characters: “Shop custom exhibition stands, trade show displays, tension fabric displays, SEG light boxes, pop up displays and banne…”.

  • One H1 headline

    Your main headline reads: “Custom Backdrops for Events, Exhibitions & Branding”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Exhibition Stands & Trade Show Displays | Backdropsource AU”.

  • Canonical URL set

    The canonical URL is https://www.backdropsource.com.au/.

  • Structured data in place

    Structured data found: OnlineStore, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.backdropsource.com.au/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,773 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.backdropsource.com.au/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90

  • 1 page without a meta description

    https://www.backdropsource.com.au/pages/our-work has no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.backdropsource.com.au/pages/our-work, https://www.backdropsource.com.au/collections/tension-stretch-fabric-media-wall-backdrops, https://www.backdropsource.com.au/products/premium-straight-tension-fabric-backdrop-display, https://www.backdropsource.com.au/products/curved-tension-portable-media-wall, https://www.backdropsource.com.au/products/3d-wall-box-fabric-exhibition-display and https://www.backdropsource.com.au/products/modular-ez-cubic-fabric-tower-display and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://www.backdropsource.com.au/products/premium-straight-tension-fabric-backdrop-display and https://www.backdropsource.com.au/products/curved-tension-portable-media-wall have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.

5 checks passed

  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fix71

  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=211015717&Ver=2&mid=0b5137dd-db22-4bba-ac31-4193b831eb2b&bo=1&sid=e8247320dd5f11f1b0f98f646a52a7d2&vid=e824ca00dd5f11f1992eeda3c2b9ef27&vids=1&msclkid=N&pi=918639831&l.

  • 15 small tap targets

    15 of 60 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix90

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 13-field form

    Your longest form asks for 13 fields (2 required). Every extra field lowers completion.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 561 words of copy

    The homepage carries about 561 words of visible text.

8 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Talk to an Expert”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Talk to an Expert”, “Shop by Backdrop Width” and “Shop by Booth Size”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 152 customer or partner logos, 2 trust badges and “22+ Reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 32 cookies set on arrival

    32

    Opening the homepage sets 32 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at backdropsource.com.au, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Google Youtube · Bitespeed Whatsapp Marketing · Judge Me Reviews · klaviyo.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on backdropsource.com.au, including 2 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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