backjoy.com.sg website review

About 647 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

5 third-party services load with your homepage (YouTube, Shopify and Other Google APIs/SDKs and others), adding 1.1 MB and 914 ms of main-thread time.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

YouTube costs a phone 859 ms of main-thread work and 1,009 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 143 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 730 ms faster on a phone.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

9 long tasks block the main thread while loading, the longest for 323 ms. During a long task the page ignores taps.

9 images could be 264 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

Visually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 543 ms in total while the page loads. Good is under 200 ms.

2 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.9 MB in 159 requests on a phone: scripts 1.2 MB (32), other files 737 KiB (90) and images 502 KiB (23). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.81 g of CO₂e: 97.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 buttons have no accessible name, so screen readers announce just “button”.

7 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

7 visible links have no text or label, so screen readers cannot say where they go.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“<img class="" src="//backjoy.com.sg/cdn/shop/file…” and “<img class="" src="//backjoy.com.sg/cdn/shop/file…”). One clear main headline is easier for people and search engines.

Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

2 links have no real href, so search engines can't follow them.

The homepage links to 163 pages on backjoy.com.sg and 6 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 of 34 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Chrome logged issues while loading the page (“Cookie”).

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 81 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.