backontrack.de website review

The page has 3,062 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

2 third-party services load with your homepage (good-apps.co and Shopify), adding 12.6 MB and 42 ms of main-thread time.

Shopify costs a phone 21 ms of main-thread work and 12.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

5 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

1 long task block the main thread while loading, the longest for 62 ms. During a long task the page ignores taps.

About 26 KiB of JavaScript is downloaded but never used on this page.

4 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 111 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Your homepage downloads 14.1 MB in 174 requests on a phone: media 12.5 MB (2), images 629 KiB (37) and other files 616 KiB (58). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.00 g of CO₂e: 479.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

30 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“” and “Wohlbefinden durch Innovation.”). One clear main headline is easier for people and search engines.

The homepage links to 362 pages on backontrack.de and 8 external pages.

/collections/neu-und-demnaechst-erhaeltlich, /collections/bandagen-und-stuetzen, /collections/bandagen-und-stuetzen-strapz, /collections/cool-on-track%C2%AE-human, /collections/bandagen-und-stuetzen-nacken-und-schultern and /collections/bandagen-und-stuetzen-ellenbogen and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example /collections/cool-on-track%C2%AE-human, whose canonical is /collections/cool-on-track%c2%ae-human. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 169 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://facebook.com/backontrackofficial.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

backontrack.de has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 710 words of visible text.

DMARC is set to p=none, so mail pretending to be backontrack.de is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.