baileygp.com website review

About 969 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (303 KiB).

Your mobile performance score is 44 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.3 MB and 1.3 s of main-thread time.

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Google Tag Manager costs a phone 516 ms of main-thread work and 704 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 394 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

A phone's processor spends 3.0 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

5 images could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

13 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 9.3 s on a phone. Good is under 1.8 s.

Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Making”.

The page becomes fully interactive after 21.6 s. Good is under 3.8 s.

Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 489 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.8 MB in 111 requests on a phone: scripts 2.2 MB (34), images 647 KiB (40) and fonts 403 KiB (8). Under 2 MB keeps phones on slow connections fast.

1 image (34 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (57 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.08 g of CO₂e: 129.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 35 pages on baileygp.com and 4 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/services is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/article/customer-segmentation-strategy-case-study-suncast and /article/customer-segmentation-case-study-suncast all use the title “Consumer Segmentation Strategy | Bailey Brand Consulting”. Search engines can't tell which page to show for a search, so each competes with the others.

/article/customer-segmentation-strategy-case-study-suncast and /article/customer-segmentation-case-study-suncast use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example /article/customer-segmentation-case-study-suncast, whose canonical is /article/customer-segmentation-strategy-case-study-suncast. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

/insights took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

6 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 link from your homepage to your own site is broken, for example https://baileygp.com/cdn-cgi/l/email-protection (404).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 428 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.