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baisch.com website review
Visit site (opens in a new tab)Reviewed 22 October 202624 issues · 93 checks
This review found 24 issues worth fixing on baisch.com, 9 of them high impact, across 93 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77CClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Improve image delivery
1.7 s · 4.5 MB4 images could be 4.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.
Reduce unused JavaScript
1.5 s · 281 KiBAbout 281 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 93). Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms15 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Clarity and Google Analytics and others), adding 618 KiB and 626 ms of main-thread time.
Google Tag Manager adds 501 ms
501 msGoogle Tag Manager costs a phone 501 ms of main-thread work and 504 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 5 KiB5 KiB could be saved by minifying CSS.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Use efficient cache lifetimes
39 KiB6 files are served with short cache lifetimes, so returning visitors download them again (39 KiB).
Phones get a much slower page than desktops
Desktop scores 93 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.4 s
A phone's processor spends 1.4 s on main-thread work while loading, 610 ms of it running JavaScript. That is comfortably low.
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.0 s
12.0 sYour largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Service Beyond Solutions Baisch Engineering specializes in …”.
Time to Interactive: 12.1 s
12.1 sThe page becomes fully interactive after 12.1 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 344 ms
344 msScripts block taps and scrolling for 344 ms in total while the page loads. Good is under 200 ms.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.0 MB in 68 requests
11.0 MBYour homepage downloads 11.0 MB in 68 requests on a phone: images 10.2 MB (25), scripts 706 KiB (22) and fonts 47 KiB (2). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (274 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.1 g of CO₂ per visit
3.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.11 g of CO₂e: 373.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (11 elements)
All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
2 checks passed
Every image has alt text
All 19 images in the HTML carry an alt attribute.
21 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 24 WCAG 2.2 A/AA and best-practice rules on the phone render: 21 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
19 internal links, 3 external
The homepage links to 19 pages on baisch.com and 3 external pages.
8 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Baisch delivers full-service integration engineering for pulp, paper, and industrial clients worldwide. Innovative, cli…”.
One H1 headline
Your main headline reads: “Service Beyond Solutions”.
Title: 57 characters
Your title is a healthy 57 characters: “Full-Service Integration Engineering - Baisch Engineering”.
Canonical URL set
The canonical URL is https://www.baisch.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.baisch.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (631 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages with very little text
/contact and /intranet have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
8 internal pages checked
We fetched 8 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 8 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 8 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 8 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.baisch.com/cdn-cgi/l/email-protection (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (baisch.com).
Valid certificate (46 days left)
The certificate from Google Trust Services · WE1 verifies for baisch.com and is valid for another 46 days.
http:// redirects to https
http://baisch.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
baisch.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
baisch.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearsbaisch.com was registered in Apr 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2030
baisch.com is registered until Apr 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 210 words
The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact” and “Contact Us»”.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 2 customer or partner logos.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 ip4:98.100.146.48/28 ip4:209.222.80.0/21 include:spf.protection.outlook.com include:spf.ess.barracudanetworks.co…”.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.3.
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- Analytics
- Google Analytics | Microsoft Clarity
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 24 issues on baisch.com, including 12 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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