bakerly.com website review

12 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.

About 963 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

37 files are served with short cache lifetimes, so returning visitors download them again (855 KiB).

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 6.0 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (roseperl.com, Clarity and rebuyengine.com and others), adding 2.8 MB and 1.2 s of main-thread time.

About 123 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

roseperl.com costs a phone 338 ms of main-thread work and 824 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

63 KiB could be saved by minifying JavaScript.

13 long tasks block the main thread while loading, the longest for 269 ms. During a long task the page ignores taps.

rebuyengine.com costs a phone 171 ms of main-thread work and 761 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Yotpo costs a phone 160 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,659 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 73 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

11 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 28.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 35.1 s. Good is under 3.8 s.

Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 543 ms in total while the page loads. Good is under 200 ms.

14 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 147 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 7.4 MB in 355 requests on a phone: scripts 3.2 MB (141), images 2.7 MB (52) and other files 806 KiB (110). Under 2 MB keeps phones on slow connections fast.

bakerly-fall-pancake-table.jpg weighs 569 KiB. On a phone connection a single image that size takes seconds.

6 images are downloaded at several times the size a phone draws them, for example bakerly-fall-pancake-table.jpg at 1,367 px wide, shown at 362 px. Resized copies would save about 573 KiB.

bakerly-fall-pancake-table.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (425 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

7 images further down the page (265 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 2.09 g of CO₂e: 250.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 48 elements on the page fail this check, rated moderate by axe-core.

18 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 16 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 67 characters, so Google will cut it off around 60: “bakerly French brioche, delicious crêpes and French pancakes to-go!”.

Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 101 pages on bakerly.com and 13 external pages.

/products/bakerly-bundle-12-pack is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/all, /products/bakerly-bundle-12-pack, /collections/bts-variety-packs, /pages/rewards, /blogs/bakerly-recipes and /pages/about-us and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

/products/bakerly-bundle-12-pack, /collections/bts-variety-packs, /pages/rewards, /blogs/bakerly-recipes, /pages/about-us and /pages/help-center and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

32 of 112 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 749 words of visible text.

Before a visitor clicks anything, the page loads Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.