ballon-expert.ca website review

A phone's processor spends 4.1 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

5 long tasks block the main thread while loading, the longest for 457 ms. During a long task the page ignores taps.

15 images could be 309 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 270 KiB of JavaScript is downloaded but never used on this page.

The page has 1,517 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 113 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Google Maps, Shopify and Clarity and others), adding 753 KiB and 390 ms of main-thread time.

8 files are served with short cache lifetimes, so returning visitors download them again (128 KiB).

Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 264 ms in total while the page loads. Good is under 200 ms.

Your largest element takes 2.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BALLOON DELIVERY”. Most of its time is element render delay (2.5 s).

The layout shifts by 0.106 while loading, so content jumps under the reader's thumb. Good is under 0.1.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 84 ms to 103 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 209 requests on a phone: scripts 783 KiB (68), other files 761 KiB (91) and images 521 KiB (24). Under 2 MB keeps phones on slow connections fast.

1 image (359 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

10 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is 69 characters, so Google will cut it off around 60: “Helium Inflated Balloon Service - Pick up & Delivery - Balloon Expert”.

Your meta description is 189 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 105 pages on ballon-expert.ca and 10 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://ballon-expert.ca/collections/girls-birthday-balloons, https://ballon-expert.ca/collections/boys-birthday-balloons, https://ballon-expert.ca/collections/adult-birthday-balloons, https://ballon-expert.ca/collections/baby-shower, https://ballon-expert.ca/collections/retirement and https://ballon-expert.ca/collections/wedding-foil-balloons have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

The homepage carries about 339 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.