bally.com website review

Not measured in this review.

• Real-user TTFB: 909 ms

  909 ms

  Real visitors wait 909 ms for your server to start answering (75th percentile). Good is under 800 ms.

• Tap response (INP) got 19% slower for real visitors

  +19%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 164 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -3%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.1 MB

  3.1 MB

  Your homepage downloads 3.1 MB on a phone, 231 KiB of it images (7%). Under 2 MB keeps phones on slow connections fast.

• About 0.9 g of CO₂ per visit

  0.88 g

  By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 links without text

  2 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• 2 H1 headlines

  There are 2 <h1> headlines (“Bally Global” and “Make It Iconic”). One clear main headline is easier for people and search engines.

  View source

• No social preview image

  No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  View source

• 37 internal links, 8 external

  The homepage links to 37 pages on bally.com and 8 external pages.

• Opted out of AI training for 5 crawlers

  robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

• 1 linked page hidden from search

  /en-us/collections/ecom-us is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 9 pages without a meta description

  /en-us/collections/women-sale, /en-us/collections/men-sale, /en-us/pages/wishlist, /en-us/collections/ecom-us, /en-us/products/15-mm-reversible-belt-in-black-and-taupe-leather-6313392 and /en-us/products/backpack-in-black-leather-6307869 and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 1 page without an H1

  /en-us/collections/ecom-us has no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

• 7 small tap targets

  7 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 1 JavaScript error while loading

  1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 2 redirects before the homepage

  Opening https://bally.com goes through 2 redirects before the homepage loads.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• Domain expires in 61 days

  bally.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

• No CAA record

  bally.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  bally.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Thin social proof

  Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 269 words of copy

  The homepage carries about 269 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• No DKIM key on the usual selectors

  We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

• Email authentication score: 90/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 3 trackers load before any consent

  3

  Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 10 cookies set on arrival

  10

  Opening the homepage sets 10 cookies (measured from a US location before any click).

• 34 other companies contacted

  Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.