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balmiebaby.com website review
Visit site (opens in a new tab)Reviewed 12 November 202616 issues · 64 checks
This review found 16 issues worth fixing on balmiebaby.com, 4 of them high impact, across 64 checks. The most urgent: 14 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,850 of 109,350 reviewed websitesbeats 77%
- #12,897 of 61,859 online storesbeats 73%
- #214 of 2,524 WooCommerce storesbeats 89%
Closest competitors among WooCommerce stores
Compare side by sideOne score from every part of this review. How it works
Speed
Use efficient cache lifetimes
900 ms · 228 KiB46 files are served with short cache lifetimes, so returning visitors download them again (228 KiB).
Mobile performance score: 77
77/100Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 74 KiBAbout 74 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
500 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Fonts and others), adding 250 KiB and 125 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.
Improve image delivery
32 KiB3 images could be 32 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 169 ms of it running JavaScript. That is comfortably low.
Server response: 139 ms
139 msYour server sent the HTML in 139 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Balmie บาล์มทาผื่นเด็ก ผื่นผ้าอ้อม และรอยยุงกัด สำหรับผิวบอ…”. Most of its time is resource load delay (2.2 s).
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.0 s
5.0 sThe page becomes fully interactive after 5.0 s. Good is under 3.8 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 33 ms
33 msScripts block the page for only 33 ms while loading. Good is under 200 ms.
Images and page weight
About 0.2 g of CO₂ per visit
0.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.17 g of CO₂e: 20.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 618 KiB in 54 requests
618 KiBYour homepage downloads 618 KiB in 54 requests on a phone: scripts 250 KiB (13), images 221 KiB (25) and fonts 58 KiB (2). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
14 text elements with low contrast
14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (67 characters)
Your title is 67 characters, so Google will cut it off around 60: “บาล์มทาผื่นเด็ก ผื่นผ้าอ้อม ยุงกัด | Balmie ออร์แกนิก 0% สเตียรอยด์”.
45 internal links, 4 external
The homepage links to 45 pages on balmiebaby.com and 4 external pages.
7 checks passed
Meta description: 124 characters
Your meta description is 124 characters: “Balmie บาล์มแบบสติ๊กสำหรับดูแลผด ผื่นคัน ผื่นผ้าอ้อม ก้นแดง และผิวหลังยุงกัด อ่อนโยน ใช้ง่าย ไม่เลอะมือ ใช้ได้ตั้งแต่แร…”.
One H1 headline
Your main headline reads: “บาล์มทาผื่นเด็ก ผื่นผ้าอ้อม และรอยยุงกัดสำหรับผิวบอบบางของลูกน้อย”.
Canonical URL set
The canonical URL is https://balmiebaby.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, Product and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://balmiebaby.com/sitemap_index.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes https://balmiebaby.com/llms.txt (5 KiB, 15 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without a meta description
https://balmiebaby.com/shop, https://balmiebaby.com/ingredients-standards, https://balmiebaby.com/reviews, https://balmiebaby.com/baby-skin-care, https://balmiebaby.com/faq and https://balmiebaby.com/about-balmie have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages with very little text
https://balmiebaby.com/shop, https://balmiebaby.com/ingredients-standards, https://balmiebaby.com/reviews, https://balmiebaby.com/baby-skin-care, https://balmiebaby.com/faq and https://balmiebaby.com/about-balmie have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
14 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 96 words
The homepage has only about 96 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
Social proof on the page
Social proof on the homepage: 9 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Analytics and Cloudflare Web Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at balmiebaby.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 16 issues on balmiebaby.com, including 8 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.