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barbadens.com website review
Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 88 checks
This review found 39 issues worth fixing on barbadens.com, 17 of them high impact, across 88 checks. The most urgent: main-thread work: 19.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,816 of 108,951 reviewed websitesbeats 34%
- #42,931 of 61,775 online storesbeats 26%
- #40,752 of 56,370 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 255 ms |
| May 30, 2026 | 254 ms |
| Jun 6, 2026 | 261 ms |
| Jun 13, 2026 | 258 ms |
| Jun 20, 2026 | 260 ms |
| Jun 27, 2026 | 249 ms |
| Jul 4, 2026 | 244 ms |
| Jul 11, 2026 | 239 ms |
| Jul 18, 2026 | 235 ms |
| Jul 25, 2026 | 244 ms |
| Aug 1, 2026 | 237 ms |
| Aug 8, 2026 | 240 ms |
| Aug 15, 2026 | 238 ms |
| Aug 22, 2026 | 228 ms |
| Aug 29, 2026 | 242 ms |
| Sep 5, 2026 | 246 ms |
| Sep 12, 2026 | 254 ms |
| Sep 19, 2026 | 272 ms |
| Sep 26, 2026 | 275 ms |
| Oct 3, 2026 | 283 ms |
| Oct 10, 2026 | 283 ms |
| Oct 17, 2026 | 288 ms |
| Oct 24, 2026 | 300 ms |
| Oct 31, 2026 | 279 ms |
| Nov 7, 2026 | 265 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
2.2 s
4.4 s
6.6 s
8.8 s
11.0 s
13.2 s
15.4 s
17.6 s
Speed
Main-thread work: 19.3 s
A phone's processor spends 19.3 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Shopify adds 1.0 s
1.0 sShopify costs a phone 1.0 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
1.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,518 HTML elements
The page has 3,518 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, pop-convert.com and Facebook and others), adding 2.7 MB and 2.8 s of main-thread time.
Improve image delivery
150 ms · 1.8 MB11 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.4 s. During a long task the page ignores taps.
Reduce unused JavaScript
951 KiBAbout 951 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
672 KiB28 files are served with short cache lifetimes, so returning visitors download them again (672 KiB).
pop-convert.com adds 375 ms
375 mspop-convert.com costs a phone 375 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 369 ms
369 msFacebook costs a phone 369 ms of main-thread work and 271 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 354 ms
354 msGoogle Tag Manager costs a phone 354 ms of main-thread work and 324 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 201 ms
201 msKlaviyo costs a phone 201 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need.
Reduce unused CSS
10 KiBAbout 10 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 641 ms
641 msReal visitors wait 641 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 20.2 s
20.2 sVisually, the page fills in at 20.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 25.9 s
25.9 sThe page becomes fully interactive after 25.9 s. Good is under 3.8 s.
Total Blocking Time: 4.2 s
4.2 sScripts block taps and scrolling for 4.2 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.8 s
3.8 sYour largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 255 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 644 ms
644 msReal visitors wait 644 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.095
0.095The layout barely moves while loading (CLS 0.095, good is under 0.1).
Images and page weight
1 image over 500 KB
Diseno_sin_titulo_2.gif weighs 13.1 MB. On a phone connection a single image that size takes seconds.
Page weight: 6.4 MB in 358 requests
6.4 MBYour homepage downloads 6.4 MB in 358 requests on a phone: scripts 2.6 MB (155), images 2.6 MB (43) and other files 882 KiB (119). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (13.1 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
VISITANOS_BANNER_MOVIL_1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (25 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
105 text elements with low contrast
105 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
40 tap targets too small
40 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 74 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
89 internal links, 13 external
The homepage links to 89 pages on barbadens.com and 13 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Lo último en camisas para hombre en tallas y a la medida en algodón pima peruano. Arma tu outfit perfecto diseñando el …”.
Title: 43 characters
Your title is a healthy 43 characters: “Barbadens - Camisas a la medida – BARBADENS”.
Canonical URL set
The canonical URL is https://barbadens.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://barbadens.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://barbadens.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,563 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
https://barbadens.com/collections/todas-las-camisas, https://barbadens.com/pages/a-tu-medida, https://barbadens.com/collections/pantalones and https://barbadens.com/collections/camisas-mujer have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://barbadens.com/collections/todas-las-camisas, https://barbadens.com/pages/a-tu-medida, https://barbadens.com/collections/pantalones, https://barbadens.com/collections/camisas-mujer and https://barbadens.com/collections/preventa have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://barbadens.com/pages/a-tu-medida has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.
2 checks passed
Tap targets are thumb-sized
40 of 41 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,035 words of copy
The homepage carries about 1,035 words of visible text.
3 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 123 testimonial or review blocks and a star rating.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
29 cookies set on arrival
29Opening the homepage sets 29 cookies, 6 of them by other companies (measured from a US location before any click).
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at barbadens.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Optis Color Swatch · Variant Image Wizard Swatch · Judge Me Reviews · Gg Product Gallery · Gsc Product Labels Badges · Gsc Countdown Timer · Klaviyo Email Marketing Sms · Mp Size Chart · Dondy Whatsapp Chat Widget · Gsc Affiliate External Links · Ea Sticky Add To Cart Bar · Doran Shoppable Videos · Pop Convert · Essential Loyalty Rewards · Discount Mixer · Order Value Booster · Mailchimp · hubapi.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on barbadens.com, including 22 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.