bargainmax.co.uk website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 2.5 s

  2.5 s

  Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user INP: 262 ms

  262 ms

  Real visitors wait 262 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) held steady for real visitors

  -9%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 287 ms to 265 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  +9%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.0 MB

  4.0 MB

  Your homepage downloads 4.0 MB on a phone, 736 KiB of it images (18%). Under 2 MB keeps phones on slow connections fast.

• About 1.1 g of CO₂ per visit

  1.12 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• Invalid ARIA attributes

  1 element use ARIA attributes their role does not allow, which confuses screen readers.

  Elements (1)

• Certain ARIA roles must contain particular children (1 element)

  Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• Orphan list items

  Some list items are not inside a list.

  Elements (3)

• 7 text elements with low contrast

  7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (2)

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• 3 images without alt text

  3 images have no alt text, which hurts accessibility and image search.

  Elements (3)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 26 form fields without a label

  26 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• 19 links without text

  19 visible links have no text or label, so screen readers cannot say where they go.

• Alternative text of images should not be repeated as text (6 elements)

  Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• ARIA role should be appropriate for the element (4 elements)

  ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

• 612 internal links, 0 external

  The homepage links to 612 pages on bargainmax.co.uk and 0 external pages.

• 1 linked page hidden from search

  https://truetoys.co.uk/collections/all is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 4 pages without a meta description

  https://truetoys.co.uk/pages/contact, https://truetoys.co.uk/collections/max-deals, https://truetoys.co.uk/pages/the-true-list and https://truetoys.co.uk/pages/the-christmas-shop have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (4)

• 15 pages without an H1

  https://truetoys.co.uk/collections/all, https://truetoys.co.uk/pages/contact, https://truetoys.co.uk/collections/top-toys-this-christmas, https://truetoys.co.uk/products/little-live-pets-mama-surprise-kittens, https://truetoys.co.uk/products/wow-stuff-how-to-train-your-dragon-toothless-puppetronic and https://truetoys.co.uk/collections/max-deals and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

• 2 pages slow to respond

  https://truetoys.co.uk/pages/the-christmas-shop and https://truetoys.co.uk/collections/advent-calendars took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 179 found) and read each the way a search engine does.

• 2 broken images

  2 images failed to load on a phone, for example https://bat.bing.net/action/0?ti=343200055&tm=gtm002&Ver=2&mid=03d475b2-d062-4fa1-9b81-4d3bd834a55c&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=True%20Toys%20%7C%20Online%20Toy%20Shop%20%7.

• 90 small tap targets

  90 of 389 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'loadFeatures')”.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,993 words of copy

  The homepage carries about 1,993 words of visible text.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

• 9 cookies set on arrival

  9

  Opening the homepage sets 9 cookies, 3 of them by other companies (measured from a US location before any click).

• 50 other companies contacted

  Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.