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barocosmetics.com website review

Visit site (opens in a new tab)Reviewed 12 November 202640 issues · 86 checks

This review found 40 issues worth fixing on barocosmetics.com, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.0 sMay 23Nov 72.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20262.1 s
Nov 7, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
221 ms89 msMay 23Nov 7206 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026105 ms
Jun 6, 2026105 ms
Jun 13, 2026106 ms
Jun 20, 2026105 ms
Jun 27, 2026108 ms
Jul 4, 2026106 ms
Jul 11, 2026106 ms
Jul 18, 2026106 ms
Jul 25, 2026106 ms
Aug 1, 2026110 ms
Aug 8, 2026117 ms
Aug 15, 2026123 ms
Aug 22, 2026132 ms
Aug 29, 2026147 ms
Sep 5, 2026156 ms
Sep 12, 2026169 ms
Sep 19, 2026173 ms
Sep 26, 2026171 ms
Oct 3, 2026170 ms
Oct 10, 2026173 ms
Oct 17, 2026179 ms
Oct 24, 2026189 ms
Oct 31, 2026206 ms
Nov 7, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of barocosmetics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. barocosmetics.com at 0.5 s0.5 s
  2. barocosmetics.com at 1.0 s1.0 s
  3. barocosmetics.com at 1.5 s1.5 s
  4. barocosmetics.com at 2.0 s2.0 s
  5. barocosmetics.com at 2.5 s2.5 s
  6. barocosmetics.com at 3.0 s3.0 s
  7. barocosmetics.com at 3.5 s3.5 s
  8. barocosmetics.com at 4.0 s4.0 s

Speed

13 to fix63
  • Render-blocking requests

    1.2 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Improve image delivery

    2.3 MB

    37 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (iubenda, PayPal and Shopify and others), adding 1.7 MB and 1.1 s of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 687 KiB

    About 687 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • iubenda adds 529 ms

    529 ms

    iubenda costs a phone 529 ms of main-thread work and 126 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    100 ms · 356 KiB

    23 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).

  • Main-thread work: 3.9 s

    A phone's processor spends 3.9 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,426 HTML elements

    The page has 2,426 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • PayPal adds 187 ms

    187 ms

    PayPal costs a phone 187 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 110 ms

    110 ms

    Shopify costs a phone 110 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 100 ms

    100 ms

    Klaviyo costs a phone 100 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ondigitalocean.app adds 94 ms

    94 ms

    ondigitalocean.app costs a phone 94 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    7 KiB

    7 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 58 ms

    58 ms

    Your server sent the HTML in 58 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.7 s

    13.7 s

    Your largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.3 s

    28.3 s

    The page becomes fully interactive after 28.3 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 269 ms

    269 ms

    Real visitors wait 269 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 97% slower for real visitors

    +97%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 76% slower for real visitors

    +76%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 978 ms

    978 ms

    Real visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 118 ms

    118 ms

    Scripts block the page for only 118 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.032

    0.032

    The layout barely moves while loading (CLS 0.032, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 8.2 MB in 357 requests

    8.2 MB

    Your homepage downloads 8.2 MB in 357 requests on a phone: images 3.2 MB (60), fonts 1.9 MB (3) and scripts 1.7 MB (128). Under 2 MB keeps phones on slow connections fast.

  • 8 images far larger than shown

    822 KiB

    8 images are downloaded at several times the size a phone draws them, for example ChatGPT_Image_10_giu_2026_14_19_40.png at 1,065 px wide, shown at 130 px. Resized copies would save about 822 KiB.

  • An image on the first screen is lazy-loaded

    WhatsApp_Image_2026-10-07_at_10.54.07.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.31 g of CO₂e: 277.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 8895
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 59 text elements with low contrast

    59 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 110 images in the HTML carry an alt attribute.

  • 58 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 58 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9288
  • Title is long (87 characters)

    Your title is 87 characters, so Google will cut it off around 60: “Barò Cosmetics: skincare a base di polifenoli da uva delle Langhe – Barò Full of Langhe”.

  • One H1 headline

    Your <h1> is empty.

  • 162 internal links, 12 external

    The homepage links to 162 pages on barocosmetics.com and 12 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Barò Cosmetics propone skincare innovativa a base di polifenoli d’uva delle Langhe, pensata per nutrire, proteggere e i…”.

  • Canonical URL set

    The canonical URL is https://barocosmetics.com/.

  • Structured data in place

    Structured data found: Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://barocosmetics.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,193 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://barocosmetics.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 4 pages share a meta description

    https://barocosmetics.com/policies/shipping-policy, https://barocosmetics.com/products/duo-polifenoli-detergente, https://barocosmetics.com/products/duo-notte and https://barocosmetics.com/collections/skincare-notte use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    48 of 56 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 659 words of copy

    The homepage carries about 659 words of visible text.

2 checks passed
  • 17 short forms

    17 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • 35 other companies contacted

    Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at barocosmetics.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Autocart · Klaviyo Email Marketing Sms · Releasit Cod Fee · Judge Me Reviews · Tradedoubler Affiliate · Recommenda Quiz Builder · hello-charles.com · trustpilot.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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