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baseballism.com website review

Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 95 checks

This review found 39 issues worth fixing on baseballism.com, 16 of them high impact, across 95 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s822 msMay 16Oct 311.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.0 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 2026992 ms
Jun 27, 2026996 ms
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 2026942 ms
Jul 25, 2026918 ms
Aug 1, 2026918 ms
Aug 8, 2026921 ms
Aug 15, 2026941 ms
Aug 22, 2026983 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 2026947 ms
Sep 26, 2026892 ms
Oct 3, 2026852 ms
Oct 10, 2026870 ms
Oct 17, 2026924 ms
Oct 24, 2026979 ms
Oct 31, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
325 ms179 msMay 16Oct 31206 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026262 ms
May 23, 2026270 ms
May 30, 2026279 ms
Jun 6, 2026304 ms
Jun 13, 2026304 ms
Jun 20, 2026304 ms
Jun 27, 2026308 ms
Jul 4, 2026289 ms
Jul 11, 2026285 ms
Jul 18, 2026247 ms
Jul 25, 2026230 ms
Aug 1, 2026226 ms
Aug 8, 2026221 ms
Aug 15, 2026213 ms
Aug 22, 2026211 ms
Aug 29, 2026203 ms
Sep 5, 2026197 ms
Sep 12, 2026203 ms
Sep 19, 2026198 ms
Sep 26, 2026196 ms
Oct 3, 2026196 ms
Oct 10, 2026204 ms
Oct 17, 2026206 ms
Oct 24, 2026208 ms
Oct 31, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of baseballism.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. baseballism.com at 1.4 s1.4 s
  2. baseballism.com at 2.9 s2.9 s
  3. baseballism.com at 4.3 s4.3 s
  4. baseballism.com at 5.8 s5.8 s
  5. baseballism.com at 7.2 s7.2 s
  6. baseballism.com at 8.7 s8.7 s
  7. baseballism.com at 10.1 s10.1 s
  8. baseballism.com at 11.6 s11.6 s

Speed

14 to fix60
  • Shopify adds 1.1 s

    1.1 s

    Shopify costs a phone 1.1 s of main-thread work and 18.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Signyfyd adds 1.9 s

    1.9 s

    Signyfyd costs a phone 1.9 s of main-thread work and 281 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 16.6 s

    A phone's processor spends 16.6 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Signyfyd, Shopify and PayPal and others), adding 19.9 MB and 4.5 s of main-thread time.

  • Reduce unused JavaScript

    1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    50 ms · 971 KiB

    38 files are served with short cache lifetimes, so returning visitors download them again (971 KiB).

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    930 KiB

    15 images could be 930 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    900 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 826 ms. During a long task the page ignores taps.

  • PayPal adds 426 ms

    426 ms

    PayPal costs a phone 426 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 419 ms

    419 ms

    Google Tag Manager costs a phone 419 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • TikTok adds 301 ms

    301 ms

    TikTok costs a phone 301 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,040 HTML elements

    The page has 2,040 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    80 KiB

    Polyfills for old browsers add 80 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    76 KiB

    About 76 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    60 KiB

    60 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    29 KiB

    29 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 46 ms

    46 ms

    Your server sent the HTML in 46 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.38

    0.38

    For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.

  • Speed Index: 16.9 s

    16.9 s

    Visually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.3 s

    45.3 s

    The page becomes fully interactive after 45.3 s. Good is under 3.8 s.

  • Total Blocking Time: 2.7 s

    2.7 s

    Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 614 ms

    614 ms

    Real visitors wait 614 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.044

    0.044

    The layout barely moves while loading (CLS 0.044, good is under 0.1).

  • Largest Contentful Paint: 1.7 s

    1.7 s

    Your largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “_______L_____ayout”.

Images and page weight

3 to fix45
  • Page weight: 25.7 MB in 398 requests

    25.7 MB

    Your homepage downloads 25.7 MB in 398 requests on a phone: media 17.2 MB (2), scripts 3.3 MB (143) and images 3.3 MB (42). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    16x9_Backpacks_Desktop_Banner_1400x.svg weighs 1.9 MB. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    207 KiB

    4 images are downloaded at several times the size a phone draws them, for example Ken_Griffey_Jr_Tile.png at 1,080 px wide, shown at 186 px. Resized copies would save about 207 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (62 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 7.3 g of CO₂ per visit

    7.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.30 g of CO₂e: 875.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 7287
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 109 internal links, 5 external

    The homepage links to 109 pages on baseballism.com and 5 external pages.

8 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Baseball apparel, caps and gifts from Baseballism, The First Baseball Lifestyle Brand, founded in 2006. Built for ballp…”.

  • One H1 headline

    Your main headline reads: “Baseballism Online”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Baseball Apparel | The First Baseball Lifestyle Brand”.

  • Canonical URL set

    The canonical URL is https://www.baseballism.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.baseballism.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (856 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    /collections/recently-restocked has no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /collections/new-releases, /collections/all-releases, /collections/recently-restocked, /collections/holiday-deals and /collections/swim-trunks have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    /collections/new-releases, /collections/all-releases, /collections/recently-restocked, /collections/holiday-deals and /collections/swim-trunks have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

2 checks passed
  • Tap targets are thumb-sized

    35 of 40 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 486 words of copy

    The homepage carries about 486 words of visible text.

4 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop Now”, “Subscribe” and “Contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 87 testimonial or review blocks, a star rating, 1 trust badge and “over 10,000 reviews”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Hotjar and TikTok Pixel.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 43 cookies set on arrival

    43

    Opening the homepage sets 43 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 73 other companies contacted

    Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at baseballism.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Eg Auto Add To Cart · Cartix · Ta Labels Badges · Orderlogic Min Max Limits · Swatch King · Variant Image Swatch · Smart Menu · Essential Post Purchase Upsell · Aicartmax · Bestpush · signifyd.com · wisepops.com · orderlogicapp.com · dualsidedapp.com · govx.com · attn.tv · baseballism.com · cloudfront.net · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Portland

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on baseballism.com, including 19 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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