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baseballism.com website review
Visit site (opens in a new tab)Reviewed 8 November 202639 issues · 95 checks
This review found 39 issues worth fixing on baseballism.com, 16 of them high impact, across 95 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #39,753 of 88,897 reviewed websitesbeats 50%
- #24,367 of 46,289 online storesbeats 42%
- #23,190 of 41,551 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.0 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 992 ms |
| Jun 27, 2026 | 996 ms |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 942 ms |
| Jul 25, 2026 | 918 ms |
| Aug 1, 2026 | 918 ms |
| Aug 8, 2026 | 921 ms |
| Aug 15, 2026 | 941 ms |
| Aug 22, 2026 | 983 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 947 ms |
| Sep 26, 2026 | 892 ms |
| Oct 3, 2026 | 852 ms |
| Oct 10, 2026 | 870 ms |
| Oct 17, 2026 | 924 ms |
| Oct 24, 2026 | 979 ms |
| Oct 31, 2026 | 1.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 262 ms |
| May 23, 2026 | 270 ms |
| May 30, 2026 | 279 ms |
| Jun 6, 2026 | 304 ms |
| Jun 13, 2026 | 304 ms |
| Jun 20, 2026 | 304 ms |
| Jun 27, 2026 | 308 ms |
| Jul 4, 2026 | 289 ms |
| Jul 11, 2026 | 285 ms |
| Jul 18, 2026 | 247 ms |
| Jul 25, 2026 | 230 ms |
| Aug 1, 2026 | 226 ms |
| Aug 8, 2026 | 221 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 203 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 203 ms |
| Sep 19, 2026 | 198 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 196 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 206 ms |
| Oct 24, 2026 | 208 ms |
| Oct 31, 2026 | 206 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.9 s
4.3 s
5.8 s
7.2 s
8.7 s
10.1 s
11.6 s
Speed
Shopify adds 1.1 s
1.1 sShopify costs a phone 1.1 s of main-thread work and 18.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Signyfyd adds 1.9 s
1.9 sSignyfyd costs a phone 1.9 s of main-thread work and 281 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 16.6 s
A phone's processor spends 16.6 s on main-thread work while loading, 8.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Signyfyd, Shopify and PayPal and others), adding 19.9 MB and 4.5 s of main-thread time.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
50 ms · 971 KiB38 files are served with short cache lifetimes, so returning visitors download them again (971 KiB).
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
930 KiB15 images could be 930 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
900 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 826 ms. During a long task the page ignores taps.
PayPal adds 426 ms
426 msPayPal costs a phone 426 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 419 ms
419 msGoogle Tag Manager costs a phone 419 ms of main-thread work and 282 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
TikTok adds 301 ms
301 msTikTok costs a phone 301 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,040 HTML elements
The page has 2,040 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
80 KiBPolyfills for old browsers add 80 KiB JavaScript that modern phones do not need.
Reduce unused CSS
76 KiBAbout 76 KiB of CSS is downloaded but never applied on this page.
Minify JavaScript
60 KiB60 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
29 KiB29 KiB JavaScript is shipped twice across bundles.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 46 ms
46 msYour server sent the HTML in 46 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.38
0.38For real visitors the layout shifts by 0.38 (75th percentile). Good is under 0.1.
Speed Index: 16.9 s
16.9 sVisually, the page fills in at 16.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 45.3 s
45.3 sThe page becomes fully interactive after 45.3 s. Good is under 3.8 s.
Total Blocking Time: 2.7 s
2.7 sScripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 178 ms
178 msReal visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 614 ms
614 msReal visitors wait 614 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 262 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.044
0.044The layout barely moves while loading (CLS 0.044, good is under 0.1).
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “_______L_____ayout”.
Images and page weight
Page weight: 25.7 MB in 398 requests
25.7 MBYour homepage downloads 25.7 MB in 398 requests on a phone: media 17.2 MB (2), scripts 3.3 MB (143) and images 3.3 MB (42). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
16x9_Backpacks_Desktop_Banner_1400x.svg weighs 1.9 MB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
207 KiB4 images are downloaded at several times the size a phone draws them, for example Ken_Griffey_Jr_Tile.png at 1,080 px wide, shown at 186 px. Resized copies would save about 207 KiB.
1 image below the first screen load straight away
1 image further down the page (62 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 7.3 g of CO₂ per visit
7.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.30 g of CO₂e: 875.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
109 internal links, 5 external
The homepage links to 109 pages on baseballism.com and 5 external pages.
8 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Baseball apparel, caps and gifts from Baseballism, The First Baseball Lifestyle Brand, founded in 2006. Built for ballp…”.
One H1 headline
Your main headline reads: “Baseballism Online”.
Title: 53 characters
Your title is a healthy 53 characters: “Baseball Apparel | The First Baseball Lifestyle Brand”.
Canonical URL set
The canonical URL is https://www.baseballism.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.baseballism.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (856 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/collections/recently-restocked has no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
/collections/new-releases, /collections/all-releases, /collections/recently-restocked, /collections/holiday-deals and /collections/swim-trunks have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/collections/new-releases, /collections/all-releases, /collections/recently-restocked, /collections/holiday-deals and /collections/swim-trunks have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 50 found) and read each the way a search engine does.
5 checks passed
Linked pages load
5 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 5 pages that loaded have a <title>.
Best practices
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.
2 checks passed
Tap targets are thumb-sized
35 of 40 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 486 words of copy
The homepage carries about 486 words of visible text.
4 checks passed
5 calls to action
The homepage has 5 calls to action, for example “Shop Now”, “Subscribe” and “Contact”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 87 testimonial or review blocks, a star rating, 1 trust badge and “over 10,000 reviews”.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Hotjar and TikTok Pixel.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
43 cookies set on arrival
43Opening the homepage sets 43 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
73 other companies contacted
Loading the homepage contacts 73 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at baseballism.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Eg Auto Add To Cart · Cartix · Ta Labels Badges · Orderlogic Min Max Limits · Swatch King · Variant Image Swatch · Smart Menu · Essential Post Purchase Upsell · Aicartmax · Bestpush · signifyd.com · wisepops.com · orderlogicapp.com · dualsidedapp.com · govx.com · attn.tv · baseballism.com · cloudfront.net · getredo.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- Portland
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on baseballism.com, including 19 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.