basicapparel.dk website review

Not measured in this review.

• Largest content (LCP) got 44% slower for real visitors

  +44%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Tap response (INP) got 19% slower for real visitors

  +19%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 84 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.7 MB

  3.7 MB

  Your homepage downloads 3.7 MB on a phone, 243 KiB of it images (6%). Under 2 MB keeps phones on slow connections fast.

• About 1.0 g of CO₂ per visit

  1.05 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.05 g of CO₂e: 125.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 33 buttons without a name

  33 buttons have no accessible name, so screen readers announce just “button”.

  Elements (3)

• Unlabelled dropdowns

  5 dropdowns have no label.

  Elements (3)

• 4 tap targets too small

  4 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• 3 text elements with low contrast

  3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 151 links without text

  151 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• All page content should be contained by landmarks (25 elements)

  All page content should be contained by landmarks: 25 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Banner landmark should not be contained in another landmark (18 elements)

  Banner landmark should not be contained in another landmark: 18 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (3 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Contentinfo landmark should not be contained in another landmark (1 element)

  Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one banner landmark (1 element)

  Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• Document should not have more than one contentinfo landmark (1 element)

  Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 6 form fields without a label

  6 form fields have no label, so screen readers announce an empty box and autofill guesses.

• ARIA role should be appropriate for the element (3 elements)

  ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• No X (Twitter) card tag

  No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

• 394 internal links, 6 external

  The homepage links to 394 pages on basicapparel.dk and 6 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  View source

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a meta description

  /collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (1)

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 154 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://basicapparel.com/?shpxid=7d3d0ce4-85dd-429e-8afb-a30213a4b51d.

• 354 small tap targets

  354 of 440 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 2 JavaScript errors while loading

  2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://storage.googleapis.com/gowish-button-prod/css/gowish-iframe.css' from origin 'http…”.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No CAA record

  basicapparel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

• DNSSEC is off

  basicapparel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

• Local business without LocalBusiness data

  Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  View source

• Thin social proof

  Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

• No form on the homepage

  There is no form on the homepage, so every lead has to click through to another page first.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 1,239 words of copy

  The homepage carries about 1,239 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be basicapparel.dk is still delivered. Add a report address, check the reports, then move to quarantine.

• Email authentication score: 70/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 6 trackers load before any consent

  6

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 5 cookies set on arrival

  5

  Opening the homepage sets 5 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 37 other companies contacted

  Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.