basilglobal.com website review

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

59 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).

7 images could be 151 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

Your mobile performance score is 84 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 630 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).

3 KiB could be saved by minifying CSS.

About 83 KiB of JavaScript is downloaded but never used on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

4 KiB could be saved by minifying JavaScript.

1 third-party service load with your homepage (Google Fonts), adding 10 KiB and 0 ms of main-thread time.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

Your largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load duration (1.7 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.29 g of CO₂e: 35.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

34 visible links have no text or label, so screen readers cannot say where they go.

The robots meta tag says “noindex, nofollow”: Google is told not to list this page at all.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Google's crawler is blocked from indexing this page.

Your title is only 11 characters: “BasilGlobal”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://basilglobal.com/sitemap.xml, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 76 pages on basilglobal.com and 0 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/about_us, /services, /contact, /work/branding-and-identity, /work/b2b-marketing and /work/shopper-marketing and 9 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

/about_us, /services, /contact, /work/branding-and-identity, /work/b2b-marketing and /work/shopper-marketing and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

/services and /contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

basilglobal.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

basilglobal.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 696 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.