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bastsauna.com website review
Visit site (opens in a new tab)Reviewed 11 November 202643 issues · 85 checks
This review found 43 issues worth fixing on bastsauna.com, 17 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57F- #107,828 of 109,350 reviewed websitesbeats 1%
- #61,618 of 61,859 online storesbeats 0%
- #56,236 of 56,401 Shopify storesbeats 0%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.8 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.5 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.9 s |
| Nov 7, 2026 | 3.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 170 ms |
| May 30, 2026 | 177 ms |
| Jun 6, 2026 | 189 ms |
| Jun 13, 2026 | 207 ms |
| Jun 20, 2026 | 238 ms |
| Jun 27, 2026 | 253 ms |
| Jul 4, 2026 | 262 ms |
| Jul 11, 2026 | 257 ms |
| Jul 18, 2026 | 246 ms |
| Jul 25, 2026 | 236 ms |
| Aug 1, 2026 | 230 ms |
| Aug 8, 2026 | 233 ms |
| Aug 15, 2026 | 235 ms |
| Aug 22, 2026 | 238 ms |
| Aug 29, 2026 | 238 ms |
| Sep 5, 2026 | 244 ms |
| Sep 12, 2026 | 252 ms |
| Sep 19, 2026 | 260 ms |
| Sep 26, 2026 | 263 ms |
| Oct 3, 2026 | 260 ms |
| Oct 10, 2026 | 254 ms |
| Oct 17, 2026 | 256 ms |
| Oct 24, 2026 | 263 ms |
| Oct 31, 2026 | 268 ms |
| Nov 7, 2026 | 263 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.5 s · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
Main-thread work: 13.2 s
A phone's processor spends 13.2 s on main-thread work while loading, 4.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,137 HTML elements
The page has 6,137 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Shopify and Google Tag Manager and others), adding 2.8 MB and 2.0 s of main-thread time.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 834 ms. During a long task the page ignores taps.
YouTube adds 674 ms
674 msYouTube costs a phone 674 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
Use efficient cache lifetimes
300 ms · 305 KiB27 files are served with short cache lifetimes, so returning visitors download them again (305 KiB).
Shopify adds 448 ms
448 msShopify costs a phone 448 ms of main-thread work and 581 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
400 ms · 70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.
Google Tag Manager adds 352 ms
352 msGoogle Tag Manager costs a phone 352 ms of main-thread work and 353 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 86 ms
86 msazurefd.net costs a phone 86 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 184 KiBAbout 184 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
26 KiB1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 74 ms
74 msYour server sent the HTML in 74 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.88
0.88For real visitors the layout shifts by 0.88 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 17.4 s
17.4 sYour largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 31.4 s
31.4 sThe page becomes fully interactive after 31.4 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.896
0.896The layout shifts by 0.896 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 11.9 s
11.9 sVisually, the page fills in at 11.9 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.0 s
2.0 sScripts block taps and scrolling for 2.0 s in total while the page loads. Good is under 200 ms.
Real-user INP: 354 ms
354 msReal visitors wait 354 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 53% slower for real visitors
+53%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 35% slower for real visitors
+35%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 668 ms
668 msReal visitors wait 668 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.7 MB in 470 requests
5.7 MBYour homepage downloads 5.7 MB in 470 requests on a phone: scripts 2.8 MB (190), images 1.4 MB (72) and other files 887 KiB (159). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
11 form fields without a label
11 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 4 problems
Structured data found ((untyped), Organization and WebSite) but with 4 problems, for example “untyped block: missing @context (expected "https://schema.org")”.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
295 internal links, 13 external
The homepage links to 295 pages on bastsauna.com and 13 external pages.
7 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “The world's most chosen sauna tent. Built to last for years, not one season. Delivered in days, ready to use the same d…”.
One H1 headline
Your main headline reads: “Black Week”.
Title: 45 characters
Your title is a healthy 45 characters: “Sauna Tent with Wood-Fired Stove | bast sauna”.
Canonical URL set
The canonical URL is https://bastsauna.com/en.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bastsauna.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles) and contact details; logo and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,819 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://bastsauna.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
1 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Best practices
20 small tap targets
20 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: “10.000+ Satisfied customers”. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 1,392 words of copy
The homepage carries about 1,392 words of visible text.
4 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “= = Register” and “Shop all”.
74 short forms
74 short forms (5 fields at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
31 cookies set on arrival
31Opening the homepage sets 31 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bastsauna.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 17 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Microsoft Clarity · Ta Mappy Store Locator Maps · Image Translate Easy · Klaviyo Email Marketing Sms · Adcell Tracking Remarketing · Inbox · Uppromote Affiliate · Judge Me Reviews · Affliate By Secomapp · Freegifts · Addrevenue · Essentials Estimated Delivery · cloudfront.net · bogos.io · digitaloceanspaces.com · vercel.app · trymimir.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on bastsauna.com, including 24 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.