bata.com.pk website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user CLS: 0.62

  0.62

  For real visitors the layout shifts by 0.62 (75th percentile). Good is under 0.1.

• Real-user INP: 254 ms

  254 ms

  Real visitors wait 254 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Largest content (LCP) held steady for real visitors

  -1%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 4.8 MB

  4.8 MB

  Your homepage downloads 4.8 MB on a phone, 1.1 MB of it images (22%). Under 2 MB keeps phones on slow connections fast.

• An image on the first screen is lazy-loaded

  mobile_copy_c6c38f34-f92e-401d-b850-e035b0bbdb4b.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  Elements (1)

• 3 images in older formats

  3 images (304 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (3)

• About 1.4 g of CO₂ per visit

  1.36 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 buttons without a name

  2 buttons have no accessible name, so screen readers announce just “button”.

  Elements (2)

• 11 text elements with low contrast

  11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (3)

• 6 tap targets too small

  6 tap targets are too small or too close together to hit reliably with a finger.

  Elements (3)

• Interactive controls must not be nested (1 element)

  Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  Elements (1)

• All page content should be contained by landmarks (2 elements)

  All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• Heading levels should only increase by one (1 element)

  Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  Elements (1)

• 12 links without text

  12 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• Title is short (13 characters)

  Your title is only 13 characters: “Bata Pakistan”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• No structured data

  No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

• Meta description is long (280 characters)

  Your meta description is 280 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 286 internal links, 13 external

  The homepage links to 286 pages on bata.com.pk and 13 external pages.

• No Organization structured data

  There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

• No llms.txt

  There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

• 1 page without a title

  /customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  /customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 2 pages share a title

  /pages/fan-club and /pages/bata-club all use the title “Bata Club – Bata Pakistan”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 5 pages without a meta description

  /collections/all, /customer_authentication/redirect, /policies/shipping-policy, /pages/fan-club and /pages/bata-club have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (5)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example /pages/fan-club, whose canonical is /pages/bata-club. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 5 pages without an H1

  /collections/all, /customer_authentication/redirect, /pages/fan-club, /pages/bata-club and /collections/new-arrivals-kids have no <h1> headline, so visitors and search engines get no clear main topic.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 125 found) and read each the way a search engine does.

• 19 small tap targets

  19 of 70 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• Short HSTS lifetime

  HSTS is set, but max-age is 91 days; one year is the recommended minimum.

• 2 links through redirect chains

  2 links go through two or more redirects, for example https://www.bata.com.pk/customer_authentication/redirect?locale=en&region_country=PK.

• No Referrer-Policy

  No Referrer-Policy header, so full URLs can leak to the sites you link to.

• No Permissions-Policy

  No Permissions-Policy header to switch off camera, microphone and location for embedded content.

• Deprecated X-XSS-Protection

  X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

• No security.txt

  There is no /.well-known/security.txt telling researchers how to report a security problem to you.

• No call to action on the first screen

  On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

• Thin social proof

  Social proof on the homepage: 21 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• About 295 words of copy

  The homepage carries about 295 words of visible text.

• DMARC is monitor-only (p=none)

  DMARC is set to p=none, so mail pretending to be bata.com.pk is still delivered. Add a report address, check the reports, then move to quarantine.

• Email authentication score: 75/100

  Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

• 7 trackers load before any consent

  7

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 27 cookies set on arrival

  27

  Opening the homepage sets 27 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 34 other companies contacted

  Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.