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bathfitter.com website review

Visit site (opens in a new tab)Reviewed 25 October 202635 issues · 105 checks

This review found 35 issues worth fixing on bathfitter.com, 12 of them high impact, across 105 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.5 s2.0 sMay 2Oct 173.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.2 s
May 23, 20262.3 s
May 30, 20262.5 s
Jun 6, 20262.6 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20263.0 s
Jul 4, 20263.0 s
Jul 11, 20263.1 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.2 s
Aug 15, 20263.1 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.9 s
Oct 10, 20263.1 s
Oct 17, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
328 ms91 msMay 2Oct 17277 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026118 ms
May 9, 2026120 ms
May 16, 2026127 ms
May 23, 2026141 ms
May 30, 2026160 ms
Jun 6, 2026174 ms
Jun 13, 2026196 ms
Jun 20, 2026214 ms
Jun 27, 2026226 ms
Jul 4, 2026237 ms
Jul 11, 2026262 ms
Jul 18, 2026285 ms
Jul 25, 2026290 ms
Aug 1, 2026301 ms
Aug 8, 2026286 ms
Aug 15, 2026266 ms
Aug 22, 2026256 ms
Aug 29, 2026257 ms
Sep 5, 2026252 ms
Sep 12, 2026237 ms
Sep 19, 2026236 ms
Sep 26, 2026213 ms
Oct 3, 2026227 ms
Oct 10, 2026255 ms
Oct 17, 2026277 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix51
  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51 (desktop: 81). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    11 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused JavaScript

    450 ms · 342 KiB

    About 342 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Optanon and LiveChat and others), adding 1.0 MB and 562 ms of main-thread time.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 333 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 261 ms

    261 ms

    Google Tag Manager costs a phone 261 ms of main-thread work and 203 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LiveChat adds 73 ms

    73 ms

    LiveChat costs a phone 73 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 48 KiB

    About 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    115 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (115 KiB).

  • Legacy JavaScript

    29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 81 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.1 s

    3.1 s

    Real visitors see the first content after 3.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Couple enjoying bathroom remodel with new bathtub and new f…”.

  • Time to Interactive: 13.2 s

    13.2 s

    The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

  • Total Blocking Time: 780 ms

    780 ms

    Scripts block taps and scrolling for 780 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 390 ms

    390 ms

    Real visitors wait 390 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 124% slower for real visitors

    +124%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 118 ms to 277 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 44% slower for real visitors

    +44%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 1 image in older formats

    1 image (67 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 135 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 135 requests on a phone: scripts 1.1 MB (55), images 252 KiB (14) and fonts 216 KiB (4). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8788
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 21 text elements with low contrast

    21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (5 elements)

    Interactive controls must not be nested: 5 elements on the page fail this check, rated serious by axe-core.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 97 internal links, 20 external

    The homepage links to 97 pages on bathfitter.com and 20 external pages.

8 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “Bathroom remodeling in one day. New bath, shower or tub-to-shower conversion. No demolition, no mess. Lifetime warranty…”.

  • One H1 headline

    Your main headline reads: “A Smart Bathroom Remodel”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Bath Fitter | One-Day Bath & Shower Remodeling”.

  • Canonical URL set

    The canonical URL is https://www.bathfitter.com/us-en/.

  • Structured data in place

    Structured data found: Corporation.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bathfitter.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,231 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 12 small tap targets

    12 of 36 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • 1 broken external link

    1 link to other sites is dead, for example https://builderio-avaygcd0c5bpcnbv.z01.azurefd.net/lifetime-warranty/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 redirects before the homepage

    Opening https://bathfitter.com goes through 2 redirects before the homepage loads.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.bathfitter.com/lifetime-warranty.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bathfitter.com).

  • Valid certificate (148 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for bathfitter.com and is valid for another 148 days.

  • http:// redirects to https

    http://bathfitter.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bathfitter.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bathfitter.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    bathfitter.com was registered in Oct 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2028

    bathfitter.com is registered until Oct 2028.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 908 words of copy

    The homepage carries about 908 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Call 1 (800) 892-2847” and “GET A FREE QUOTE”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Call 1 (800) 892-2847”, “GET A FREE QUOTE” and “Call us today 1 (800) 892-2847”.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:spfa.cpmails.com include:psm.knowbe4.com include:spf.zohomail360.ca i…”.

  • DKIM signing found

    A DKIM key is published (selector “k2” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
Next.js
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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