Website review, no card needed

battery.com logo

battery.com website review

Visit site (opens in a new tab)Reviewed 28 October 202642 issues · 109 checks

This review found 42 issues worth fixing on battery.com, 13 of them high impact, across 109 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.3 sMay 9Oct 242.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.0 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.8 s
Jun 13, 20262.6 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.7 s
Aug 22, 20262.5 s
Aug 29, 20262.4 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.5 s
Sep 26, 20262.6 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
113 ms96 msMay 9Oct 24104 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026102 ms
May 16, 2026100 ms
May 23, 202698 ms
May 30, 2026100 ms
Jun 6, 2026103 ms
Jun 13, 2026101 ms
Jun 20, 2026100 ms
Jun 27, 2026101 ms
Jul 4, 2026101 ms
Jul 11, 2026103 ms
Jul 18, 2026108 ms
Jul 25, 2026105 ms
Aug 1, 2026107 ms
Aug 8, 2026111 ms
Aug 15, 2026111 ms
Aug 22, 2026105 ms
Aug 29, 2026103 ms
Sep 5, 2026104 ms
Sep 12, 2026102 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026103 ms
Oct 10, 2026105 ms
Oct 17, 2026106 ms
Oct 24, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

8 to fix56
  • Render-blocking requests

    3.6 s

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.6 s.

  • Use efficient cache lifetimes

    1.3 s · 284 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (284 KiB).

  • Reduce unused JavaScript

    1.1 s · 231 KiB

    About 231 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    743 KiB

    4 images could be 743 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    450 ms · 67 KiB

    67 KiB could be saved by minifying JavaScript.

  • Hubspot adds 222 ms

    222 ms

    Hubspot costs a phone 222 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 962 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Hubspot, cloudfront.net and AddToAny and others), adding 378 KiB and 355 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 22 KiB

    About 22 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 15.7 s

    15.7 s

    Your largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies and other web tracking technologies such as …”.

  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.4 s

    2.4 s

    Real visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 251 ms

    251 ms

    Scripts block taps and scrolling for 251 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 102 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 144 ms

    144 ms

    Real visitors wait 144 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.0 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 21.3 MB in 139 requests

    21.3 MB

    Your homepage downloads 21.3 MB in 139 requests on a phone: media 17.3 MB (2), images 3.0 MB (87) and scripts 607 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (685 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    260 KiB

    3 images are downloaded at several times the size a phone draws them, for example WebPT.png at 1,200 px wide, shown at 315 px. Resized copies would save about 260 KiB.

  • About 6.0 g of CO₂ per visit

    6.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.04 g of CO₂e: 725.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

11 to fixGoogle 7984
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (22 elements)

    All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 60 links without text

    60 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7786
  • Title is short (16 characters)

    Your title is only 16 characters: “Battery Ventures”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 160 internal links, 22 external

    The homepage links to 160 pages on battery.com and 22 external pages.

6 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Battery Ventures is a global venture capital and private equity firm with a 40-year history of backing innovative techn…”.

  • One H1 headline

    Your main headline reads: “Investing in technology companies globally since 1983.”.

  • Canonical URL set

    The canonical URL is https://www.battery.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.battery.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (995 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (7 KiB, 74 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    /services, /application-software, /consumer, /go-to-market-operator-coaching, /talent-recruiting and /business-development and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /company, /people, /about, /blog, /application-software and /infrastructure-software and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    78 of 84 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.microsoft.com/en-us/edge.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (battery.com).

  • Valid certificate (84 days left)

    The certificate from Let's Encrypt · YE2 verifies for battery.com and is valid for another 84 days.

  • http:// redirects to https

    http://battery.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 57 links work

    All 57 links checked from your homepage (40 internal, 17 external) answered without errors.

Domain and trust

  • No CAA record

    battery.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    battery.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 32 years old

    32 years

    battery.com was registered in Oct 1994 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2034

    battery.com is registered until Oct 2034.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 778 words of copy

    The homepage carries about 778 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “Subscribe”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Contact” and “Subscribe”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 54 customer or partner logos and “more than 450 companies”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:45.129.208.0/22 ip4:208.117.50.199 include:spf.protection.outlook.com include:_spf.salesforce.com include:se…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 1 plugin is behind its latest release.custom-twitter-feeds 2.10.0 → 2.11.0

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WP Engine

Hiring

Hiring
1 open role
Teams
Investment (1)
Job board
greenhouse

Company

Founded
1983
Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on battery.com, including 18 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25