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batzner.com website review

Visit site (opens in a new tab)Reviewed 22 October 202635 issues · 113 checks

This review found 35 issues worth fixing on batzner.com, 10 of them high impact, across 113 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.2 s2.6 sMay 2Oct 172.9 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.6 s
Jul 18, 20262.7 s
Jul 25, 20262.8 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20263.0 s
Sep 5, 20263.1 s
Sep 12, 20263.1 s
Sep 19, 20263.1 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20262.9 s
Oct 17, 20262.9 s
Real-visitor tap response (INP)75th percentile, phones
157 ms102 msMay 2Oct 17138 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026148 ms
May 9, 2026145 ms
May 16, 2026144 ms
May 23, 2026150 ms
May 30, 2026142 ms
Jun 6, 2026148 ms
Jun 13, 2026141 ms
Jun 20, 2026136 ms
Jun 27, 2026128 ms
Jul 4, 2026113 ms
Jul 11, 2026108 ms
Jul 18, 2026109 ms
Jul 25, 2026117 ms
Aug 1, 2026119 ms
Aug 8, 2026120 ms
Aug 15, 2026119 ms
Aug 22, 2026117 ms
Aug 29, 2026123 ms
Sep 5, 2026139 ms
Sep 12, 2026151 ms
Sep 19, 2026150 ms
Sep 26, 2026149 ms
Oct 3, 2026135 ms
Oct 10, 2026131 ms
Oct 17, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of batzner.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. batzner.com at 0.4 s0.4 s
  2. batzner.com at 0.8 s0.8 s
  3. batzner.com at 1.1 s1.1 s
  4. batzner.com at 1.5 s1.5 s
  5. batzner.com at 1.9 s1.9 s
  6. batzner.com at 2.3 s2.3 s
  7. batzner.com at 2.7 s2.7 s
  8. batzner.com at 3.0 s3.0 s

batzner.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix45
  • Render-blocking requests

    4.8 s

    49 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.8 s.

  • Reduce unused JavaScript

    2.7 s · 1.0 MB

    About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 77). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Accessibe Accessibility Overlay and others), adding 1.7 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    900 ms · 209 KiB

    About 209 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 481 ms

    481 ms

    Google Tag Manager costs a phone 481 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    378 KiB

    3 images could be 378 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    319 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (319 KiB).

  • 2,571 HTML elements

    The page has 2,571 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 77 but mobile only 45. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.5 s

    19.5 s

    Your largest element takes 19.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Ariel view of downtown Milwaukee, Wisconsin”.

  • Time to Interactive: 28.4 s

    28.4 s

    The page becomes fully interactive after 28.4 s. Good is under 3.8 s.

  • First Contentful Paint: 7.2 s

    7.2 s

    The first text or image appears after 7.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 468 ms

    468 ms

    Scripts block taps and scrolling for 468 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 148 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.3 MB in 208 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 208 requests on a phone: scripts 2.3 MB (71), images 1.1 MB (34) and fonts 516 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (54 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (80 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.22 g of CO₂e: 146.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9592
  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 30 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 374 internal links, 12 external

    The homepage links to 374 pages on batzner.com and 12 external pages.

8 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Batzner Pest Control - We have been the leading exterminators throughout the Wisconsin area since 1949. Call us for a F…”.

  • One H1 headline

    Your main headline reads: “Industry-Leading Pest Control in Wisconsin Since 1946”.

  • Title: 65 characters

    Your title is a healthy 65 characters: “Batzner Pest Control | Industry-Leading Exterminators | Wisconsin”.

  • Canonical URL set

    The canonical URL is https://www.batzner.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, LocalBusiness, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.batzner.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,924 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (22 KiB, 202 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 2 pages slow to respond

    /occasional-invader-prevention and /pantry-pest-control took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7397
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    21 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • http:// does not redirect

    http://batzner.com does not redirect to https, so some visitors land on the insecure version.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (batzner.com).

  • Valid certificate (59 days left)

    The certificate from Google Trust Services · WE1 verifies for batzner.com and is valid for another 59 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • No CAA record

    batzner.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    batzner.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    batzner.com was registered in May 1998 through Nom-iq Ltd. dba COM LAUDE. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2030

    batzner.com is registered until Jan 2030.

Content and conversion

1 to fix95
  • A 22-field form

    Your longest form asks for 22 fields (16 required). Every extra field lowers completion.

  • About 993 words of copy

    The homepage carries about 993 words of visible text.

9 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CALL NOW 262-315-3945” and “Get a FREE Quote”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Get a FREE Quote”, “Get A FREE quote” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, 8 customer or partner logos and a star rating.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 12 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be batzner.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:2602531.spf10.hubspotemail.net include:_spf.google.com include:spf-009b4b01.pphosted.com ip4:34.21.44.23…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.essential-addons-for-elementor-lite 6.8.5 → 6.8.7

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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