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baufix-online.com website review
Visit site (opens in a new tab)Reviewed 10 November 202626 issues · 83 checks
This review found 26 issues worth fixing on baufix-online.com, 11 of them high impact, across 83 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #14,962 of 109,350 reviewed websitesbeats 82%
- #9,513 of 61,859 online storesbeats 79%
- #9,250 of 56,401 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.2 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.2 s |
| Nov 7, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 159 ms |
| May 30, 2026 | 161 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 174 ms |
| Jul 4, 2026 | 176 ms |
| Jul 11, 2026 | 174 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 167 ms |
| Aug 1, 2026 | 167 ms |
| Aug 8, 2026 | 165 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 173 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 162 ms |
| Sep 12, 2026 | 156 ms |
| Sep 19, 2026 | 147 ms |
| Sep 26, 2026 | 142 ms |
| Oct 3, 2026 | 140 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 130 ms |
| Oct 24, 2026 | 128 ms |
| Oct 31, 2026 | 120 ms |
| Nov 7, 2026 | 122 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.4 s
Speed
Use efficient cache lifetimes
1.3 s · 232 KiB14 files are served with short cache lifetimes, so returning visitors download them again (232 KiB).
Render-blocking requests
1.3 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Reduce unused JavaScript
900 ms · 282 KiBAbout 282 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Improve image delivery
800 ms · 235 KiB7 images could be 235 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 727 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (pop-convert.com, Shopify and eye-able.com and others), adding 679 KiB and 368 ms of main-thread time.
Reduce unused CSS
150 ms · 40 KiBAbout 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 112 ms. During a long task the page ignores taps.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.6 s
15.6 sYour largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.2 s
2.2 sReal visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 469 ms
469 msReal visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 159 ms to 122 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 68 ms
68 msScripts block the page for only 68 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.9 MB in 214 requests
2.9 MBYour homepage downloads 2.9 MB in 214 requests on a phone: images 1.0 MB (36), other files 860 KiB (107) and scripts 778 KiB (53). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
BFX_BAN_Gruenbelagentferner.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (37 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.8 g of CO₂ per visit
0.84 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
Users should be able to zoom and scale the text up to 500% (1 element)
Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Baufix Online – Hochwertige Farben & Holzschutz direkt vom Hersteller”.
71 internal links, 4 external
The homepage links to 71 pages on baufix-online.com and 4 external pages.
7 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Entdecken Sie hochwertige Farben, Beschichtungen, Lacke & Holzschutzprodukte im Online-Shop! ✅ Beste Qualität zu fairen…”.
One H1 headline
Your main headline reads: “Baufix Online Shop”.
Canonical URL set
The canonical URL is https://baufix-online.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://baufix-online.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (320 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://baufix-online.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://baufix-online.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://baufix-online.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
https://baufix-online.com/customer_authentication/redirect and https://baufix-online.com/collections/grunbelagentferner have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://baufix-online.com/pages/ratgeber-boden, whose canonical is https://baufix-online.com/pages/ratgeber-boden-wissenswertes-fur-einwandfreie-boden. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
2 pages without an H1
https://baufix-online.com/customer_authentication/redirect and https://baufix-online.com/collections/grunbelagentferner have no <h1> headline, so visitors and search engines get no clear main topic.
4 pages with very little text
https://baufix-online.com/pages/ratgeber-wissenswertes-rund-um-wohnen-boden-holz, https://baufix-online.com/pages/ratgeber-wohnen-wissenswertes-rund-um-wandgestaltung-co, https://baufix-online.com/pages/ratgeber-boden and https://baufix-online.com/pages/ratgeber-holz-wissenswertes-fur-den-holzanstrich have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 33 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
6 small tap targets
6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Only about 198 words
The homepage has only about 198 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Baufix Online Shop”.
1 call to action
The homepage has 1 call to action, for example “Baufix Online Shop”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
2 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at baufix-online.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Powerful Form Builder · Sc Easy Redirects · Variant Title King · Checkout Regeln Grosse Warenkoerbe 2026 · Locales Ai · Mce Volume Discounts · Ease Product Attachments · Deco Labels Badges · pop-convert.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on baufix-online.com, including 10 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.