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bbim.com website review

Visit site (opens in a new tab)Reviewed 6 November 202633 issues · 95 checks

This review found 33 issues worth fixing on bbim.com, 12 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix49
  • Reduce unused JavaScript

    3.4 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Render-blocking requests

    1.9 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Use efficient cache lifetimes

    1.1 s · 356 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    250 ms · 1.3 MB

    27 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Hotjar and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Reduce unused CSS

    900 ms · 242 KiB

    About 242 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google Tag Manager adds 532 ms

    532 ms

    Google Tag Manager costs a phone 532 ms of main-thread work and 955 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 229 ms

    229 ms

    Facebook costs a phone 229 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 170 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix50
  • Largest Contentful Paint: 17.3 s

    17.3 s

    Your largest element takes 17.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ELECTRIFYING DIGITAL, SPORTS, & LIVE EVENTS MARKETING”.

  • Time to Interactive: 26.7 s

    26.7 s

    The page becomes fully interactive after 26.7 s. Good is under 3.8 s.

  • Speed Index: 11.2 s

    11.2 s

    Visually, the page fills in at 11.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 584 ms

    584 ms

    Scripts block taps and scrolling for 584 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 9.7 MB in 215 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 215 requests on a phone: scripts 3.3 MB (74), other files 2.8 MB (45) and images 2.7 MB (50). Under 2 MB keeps phones on slow connections fast.

  • 15 images below the first screen load straight away

    15 images further down the page (670 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    70 KiB

    1 image is downloaded at several times the size a phone draws it, for example Untitled-design-51.png at 500 px wide, shown at 34 px. Resized copies would save about 70 KiB.

  • 5 images in older formats

    5 images (344 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.7 g of CO₂ per visit

    2.74 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.74 g of CO₂e: 328.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9094
  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 43 internal links, 11 external

    The homepage links to 43 pages on bbim.com and 11 external pages.

8 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Unleash your brand's potential with the right digital marketing agency in Lexington that offers creative solutions to y…”.

  • One H1 headline

    Your main headline reads: “WE BELIEVE IN THE POWER OF CREATIVITY”.

  • Title: 61 characters

    Your title is a healthy 61 characters: “HOME - BRAINBOX Intelligent Marketing Agency in Lexington, KY”.

  • Canonical URL set

    The canonical URL is https://bbim.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bbim.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix65
  • 2 linked pages are broken

    Your homepage links to /contact_us and /Three%20women%20in%20matching%20blue%20shirts%20in%20front%20of%20a%20branded%20backdrop, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without a meta description

    /blog/author/samantha has no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    /join-our-team, /brainbox-blog, /blog/author/samantha and /case-studies have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    /new-product-launch, /brainbox-blog, /blog/author/samantha and /marketing-services took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

Google 96100
  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    10 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://bbim.com/Three%20women%20in%20matching%20blue%20shirts%20in%20front%20of%20a%20branded%20backdrop (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bbim.com).

  • Valid certificate (73 days left)

    The certificate from Let's Encrypt · YE2 verifies for bbim.com and is valid for another 73 days.

  • http:// redirects to https

    http://bbim.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 24 days

    bbim.com is registered until Dec 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • No CAA record

    bbim.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bbim.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    bbim.com was registered in Dec 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix83
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 74 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 565 words of copy

    The homepage carries about 565 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT TODAY”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “JOIN OUR TEAM”, “CONTACT TODAY” and “GET STARTED”.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel, Hotjar, HubSpot and LinkedIn Insight.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bbim.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:zcsend.net ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics | Hotjar
Hosting
Cloudflare

Hiring

Hiring
2 open roles
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on bbim.com, including 15 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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