Website review, no card needed
be-terna.com website review
Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 106 checks
This review found 43 issues worth fixing on be-terna.com, 13 of them high impact, across 106 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.9 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 3.9 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.6 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.8 s |
| Aug 22, 2026 | 3.0 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 2.9 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.8 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 244 ms |
| May 16, 2026 | 251 ms |
| May 23, 2026 | 264 ms |
| May 30, 2026 | 255 ms |
| Jun 6, 2026 | 270 ms |
| Jun 13, 2026 | 277 ms |
| Jun 20, 2026 | 277 ms |
| Jun 27, 2026 | 288 ms |
| Jul 4, 2026 | 260 ms |
| Jul 11, 2026 | 251 ms |
| Jul 18, 2026 | 240 ms |
| Jul 25, 2026 | 212 ms |
| Aug 1, 2026 | 193 ms |
| Aug 8, 2026 | 183 ms |
| Aug 15, 2026 | 188 ms |
| Aug 22, 2026 | 192 ms |
| Aug 29, 2026 | 202 ms |
| Sep 5, 2026 | 190 ms |
| Sep 12, 2026 | 191 ms |
| Sep 19, 2026 | 210 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 242 ms |
| Oct 10, 2026 | 246 ms |
| Oct 17, 2026 | 244 ms |
| Oct 24, 2026 | 238 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.5 s
2.3 s
3.1 s
3.8 s
4.6 s
5.3 s
6.1 s
be-terna.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
1.8 s · 3.4 MB71 files are served with short cache lifetimes, so returning visitors download them again (3.4 MB).
Reduce unused JavaScript
3.7 s · 715 KiBAbout 715 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.7 s faster on a phone.
Render-blocking requests
2.8 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.
Google Tag Manager adds 1.6 s
1.6 sGoogle Tag Manager costs a phone 1.6 s of main-thread work and 1.6 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 43
43/100Your mobile performance score is 43 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Cookie-Script.com and Azure Web Services and others), adding 1.8 MB and 1.7 s of main-thread time.
Font display
950 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 950 ms).
Improve image delivery
150 ms · 336 KiB14 images could be 336 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
300 ms · 42 KiBAbout 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.
Minify CSS
150 ms · 11 KiB11 KiB could be saved by minifying CSS.
Minify JavaScript
9 KiB9 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Legacy JavaScript
5 KiBPolyfills for old browsers add 5 KiB JavaScript that modern phones do not need.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.1 s
19.1 sYour largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to personalize content and ads, provide soci…”.
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 937 ms
937 msScripts block taps and scrolling for 937 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
37 images without width and height
37 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 244 ms to 238 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 32% faster for real visitors
-32%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.9 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 103 requests
5.1 MBYour homepage downloads 5.1 MB in 103 requests on a phone: media 1.9 MB (1), scripts 1.9 MB (20) and images 1.0 MB (51). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (599 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
169 KiB1 image is downloaded at several times the size a phone draws it, for example hp-microsoft-teaser-1800.jpg at 1,845 px wide, shown at 350 px. Resized copies would save about 169 KiB.
7 images below the first screen load straight away
7 images further down the page (414 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.43 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (15 elements)
All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 50 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
163 internal links, 4 external
The homepage links to 163 pages on be-terna.com and 4 external pages.
8 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Transform your business with ERP, CRM, data, AI and automation solutions from BE-terna. Industry expertise combined wit…”.
One H1 headline
Your main headline reads: “Safely guiding businesses into a hyperconnected future”.
Title: 49 characters
Your title is a healthy 49 characters: “Business Software, ERP, CRM, Data & AI | BE-terna”.
Canonical URL set
The canonical URL is https://www.be-terna.com/.
Structured data in place
Structured data found: BreadcrumbList.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.be-terna.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
Some text only appears after JavaScript runs
57%The HTML your server sends has 1,116 of the 1,969 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (12 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
10 pages slow to respond
/solutions/erp, /solutions/erp/dynamics-365-finance-and-supply-chain, /solutions/erp/infor-m3, /solutions/crm, /solutions/crm/dynamics-365-marketing and /solutions/crm/dynamics-365-customer-service and 4 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 110 found) and read each the way a search engine does.
7 checks passed
Linked pages load
12 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 12 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
18 small tap targets
18 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (be-terna.com).
Valid certificate (81 days left)
The certificate from Let's Encrypt · YE2 verifies for be-terna.com and is valid for another 81 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://be-terna.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 23 did not answer within 5 s.
Domain and trust
No CAA record
be-terna.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
be-terna.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 10 years old
10 yearsbe-terna.com was registered in Apr 2016 through Ledl.net GmbH & Co KG. An established domain carries more trust with email providers and search engines.
Registered until Apr 2027
be-terna.com is registered until Apr 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 26 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,969 words of copy
The homepage carries about 1,969 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Dynamics 365 Contact Center”, “Contact us” and “Talk to an expert”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:terna.managed-otrs.com ip4:208.185.235.0/24 ip4:208.185.229.0/24 ip4:148.59.108.0/23 ip4:148.59.106.0/23 ip4:3…”.
DKIM signing found
A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- Webflow
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Siel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on be-terna.com, including 20 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.