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beachcomberwinnipeg.ca website review
Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 80 checks
This review found 37 issues worth fixing on beachcomberwinnipeg.ca, 12 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #66,770 of 108,868 reviewed websitesbeats 34%
- #42,927 of 61,767 online storesbeats 26%
- #40,748 of 56,365 Shopify storesbeats 23%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 87 ms |
| May 30, 2026 | 86 ms |
| Jun 6, 2026 | 85 ms |
| Jun 13, 2026 | 85 ms |
| Jul 11, 2026 | 75 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.8 s
2.3 s
2.8 s
3.2 s
3.7 s
Speed
Reduce unused JavaScript
4.1 s · 877 KiBAbout 877 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 328 KiB16 files are served with short cache lifetimes, so returning visitors download them again (328 KiB).
Render-blocking requests
1.5 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Maps and Google CDN and others), adding 2.0 MB and 826 ms of main-thread time.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
800 ms · 172 KiB6 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 800 ms faster on a phone.
YouTube adds 485 ms
485 msYouTube costs a phone 485 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 151 KiBAbout 151 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Legacy JavaScript
500 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Duplicated JavaScript
7 KiB7 KiB JavaScript is shipped twice across bundles.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.5 s
8.5 sThe first text or image appears after 8.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 17.0 s
17.0 sYour largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Beachcomber Hot Tubs Winnipeg, experience relaxation in the…”.
Time to Interactive: 19.2 s
19.2 sThe page becomes fully interactive after 19.2 s. Good is under 3.8 s.
Speed Index: 9.0 s
9.0 sVisually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 75 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 88 ms
88 msScripts block the page for only 88 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 190 requests
3.2 MBYour homepage downloads 3.2 MB in 190 requests on a phone: scripts 1.7 MB (64), other files 690 KiB (89) and images 417 KiB (15). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Input buttons must have discernible text (1 element)
Input buttons must have discernible text: 1 element on the page fails this check, rated critical by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
13 links without text
13 visible links have no text or label, so screen readers cannot say where they go.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Hot Tubs Winnipeg, Canadian Made Spas | Beachcomber Hot Tubs Winnipeg”.
2 H1 headlines
There are 2 <h1> headlines (“Beachcomber Hot Tubs Winnipeg” and “”). One clear main headline is easier for people and search engines.
Meta description is long (312 characters)
Your meta description is 312 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
106 internal links, 12 external
The homepage links to 106 pages on beachcomberwinnipeg.ca and 12 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://beachcomberwinnipeg.ca/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://beachcomberwinnipeg.ca/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,296 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://beachcomberwinnipeg.ca/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://beachcomberwinnipeg.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://beachcomberwinnipeg.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
13 pages without a meta description
https://beachcomberwinnipeg.ca/customer_authentication/redirect, https://beachcomberwinnipeg.ca/collections/beachcomber-hot-tubs, https://beachcomberwinnipeg.ca/collections/500-series, https://beachcomberwinnipeg.ca/collections/300-series, https://beachcomberwinnipeg.ca/collections/water-care-systems and https://beachcomberwinnipeg.ca/collections/conditioners and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://beachcomberwinnipeg.ca/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
48 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,116 words of copy
The homepage carries about 1,116 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP HOT TUBS”.
10 calls to action
The homepage has 10 calls to action, for example “Call Now 204-560-4334”, “Shop Hot Tubs” and “Shop Watercare”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at beachcomberwinnipeg.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Omnisend · socialintents.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on beachcomberwinnipeg.ca, including 15 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.