beast.co.uk website review

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (392 KiB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

A phone's processor spends 6.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Clarity, Shopify and pop-convert.com and others), adding 3.1 MB and 1.3 s of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

3 images could be 680 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 294 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 113 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Clarity costs a phone 306 ms of main-thread work and 31 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 227 ms of main-thread work and 644 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LoyaltyLion costs a phone 63 ms of main-thread work and 358 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

azurefd.net costs a phone 48 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

8 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

Polyfills for old browsers add 70 KiB JavaScript that modern phones do not need.

12 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 72.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “X 10% OFF YOUR FIRST ORDER! Join the BEAST mailing list for…”.

The page becomes fully interactive after 72.8 s. Good is under 3.8 s.

Visually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.189 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 144 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 14.3 MB in 673 requests on a phone: media 7.3 MB (2), scripts 2.9 MB (298) and images 1.8 MB (22). Under 2 MB keeps phones on slow connections fast.

beast_foods_mobile_banner.png weighs 722 KiB. On a phone connection a single image that size takes seconds.

apparel_social_proof_badges_877d9d53-e4e9-4ded-9ceb-db216540 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example beast_foods_mobile_banner.png at 2,000 px wide, shown at 390 px. Resized copies would save about 475 KiB.

1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 4.05 g of CO₂e: 486.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 133 pages on beast.co.uk and 8 external pages.

https://beast.co.uk/collections/mens and https://beast.co.uk/collections/womens took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

3 images failed to load on a phone, for example https://beast.co.uk/.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 390 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.