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beautifulbrowsandlashes.us website review

Visit site (opens in a new tab)Reviewed 10 November 202650 issues · 95 checks

This review found 50 issues worth fixing on beautifulbrowsandlashes.us, 15 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.4 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.7 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 18, 20261.6 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
146 ms128 msMay 23Nov 7134 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026137 ms
May 30, 2026135 ms
Jun 6, 2026136 ms
Jun 13, 2026131 ms
Jun 20, 2026130 ms
Jun 27, 2026130 ms
Jul 4, 2026130 ms
Jul 11, 2026137 ms
Jul 18, 2026137 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026137 ms
Aug 15, 2026137 ms
Aug 22, 2026142 ms
Aug 29, 2026144 ms
Sep 5, 2026142 ms
Sep 12, 2026139 ms
Sep 19, 2026141 ms
Sep 26, 2026144 ms
Oct 3, 2026138 ms
Oct 10, 2026143 ms
Oct 17, 2026142 ms
Oct 24, 2026137 ms
Oct 31, 2026137 ms
Nov 7, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of beautifulbrowsandlashes.us (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. beautifulbrowsandlashes.us at 0.5 s0.5 s
  2. beautifulbrowsandlashes.us at 1.1 s1.1 s
  3. beautifulbrowsandlashes.us at 1.6 s1.6 s
  4. beautifulbrowsandlashes.us at 2.1 s2.1 s
  5. beautifulbrowsandlashes.us at 2.6 s2.6 s
  6. beautifulbrowsandlashes.us at 3.1 s3.1 s
  7. beautifulbrowsandlashes.us at 3.7 s3.7 s
  8. beautifulbrowsandlashes.us at 4.2 s4.2 s

Speed

13 to fix35
  • Reduce unused JavaScript

    2.9 s · 983 KiB

    About 983 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.9 s faster on a phone.

  • Improve image delivery

    1.1 s · 558 KiB

    22 images could be 558 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,054 HTML elements

    The page has 3,054 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    900 ms · 267 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (267 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Shopify and rebuyengine.com and others), adding 2.4 MB and 811 ms of main-thread time.

  • Reduce unused CSS

    750 ms · 234 KiB

    About 234 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Render-blocking requests

    900 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • YouTube adds 347 ms

    347 ms

    YouTube costs a phone 347 ms of main-thread work and 993 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 313 ms. During a long task the page ignores taps.

  • rebuyengine.com adds 145 ms

    145 ms

    rebuyengine.com costs a phone 145 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 177 ms

    177 ms

    Shopify costs a phone 177 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Legacy JavaScript

    48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    38 KiB

    38 KiB could be saved by minifying JavaScript.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.5 s

    18.5 s

    Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.7 s

    28.7 s

    The page becomes fully interactive after 28.7 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.528

    0.528

    The layout shifts by 0.528 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 8.0 s

    8.0 s

    Visually, the page fills in at 8.0 s (Speed Index). Good is under 3.4 s.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 385 ms

    385 ms

    Scripts block taps and scrolling for 385 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 550 ms

    550 ms

    Real visitors wait 550 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 19% faster for real visitors

    -19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 6.2 MB in 363 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 363 requests on a phone: scripts 2.4 MB (120), images 2.1 MB (75) and other files 890 KiB (125). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    246 KiB

    6 images are downloaded at several times the size a phone draws them, for example Perfect_Pair_Bundle_1400x.jpg at 1,400 px wide, shown at 360 px. Resized copies would save about 246 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (94 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.77 g of CO₂e: 211.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

9 to fixGoogle 8088
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (80 elements)

    All page content should be contained by landmarks: 80 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 14 form fields without a label

    14 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7780
  • Title is long (96 characters)

    Your title is 96 characters, so Google will cut it off around 60: “Professional Lash Lift & Brow Lamination Supplies - BB&L – Beautiful Brows & Lashes Profe…”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 31 links with vague text

    31 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • Meta description is long (211 characters)

    Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 123 internal links, 10 external

    The homepage links to 123 pages on beautifulbrowsandlashes.us and 10 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Lash Lift & Brow Lamination: Professional-Grade Products That Actually Deliver”.

  • Canonical URL set

    The canonical URL is https://beautifulbrowsandlashes.us/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://beautifulbrowsandlashes.us/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (12,058 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://beautifulbrowsandlashes.us/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 6 pages share 3 titles

    https://beautifulbrowsandlashes.us/products/lash-brow-tint and https://beautifulbrowsandlashes.us/collections/lash-brow-tint-best-sellers/products/lash-brow-tint all use the title “Lash & Brow Tint | Eyelash & Eyebrow Dye – Beautiful Brows & Lashes P…”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 6 pages share a meta description

    https://beautifulbrowsandlashes.us/products/lash-brow-tint and https://beautifulbrowsandlashes.us/collections/lash-brow-tint-best-sellers/products/lash-brow-tint use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://beautifulbrowsandlashes.us/collections/lash-brow-tint-best-sellers/products/lash-brow-tint, whose canonical is https://beautifulbrowsandlashes.us/products/lash-brow-tint. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://beautifulbrowsandlashes.us/pages/bb-l-mobile-app has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://beautifulbrowsandlashes.us/collections/lash-lift-best-sellers took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 21 small tap targets

    21 of 90 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • About 637 words of copy

    The homepage carries about 637 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP NOW”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “SHOP”, “CONTACT US” and “LEARN MORE”.

  • 61 short forms

    61 short forms (2 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at beautifulbrowsandlashes.us, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 22 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Reversia · Rebuy Personalization Engine · Powerful Form Builder · Timesact Pre Order · Lipscore Reviews · Klaviyo Email Marketing Sms · Redo · Pagefly Ai Page Builder · Globo Mega Menu · Yotpo Product Reviews · Inbox · Geolocation · recovermycart.com · sealsubscriptions.com · automizely.com · goaffpro.com · perfectapps.io · afterpay.com · omegacommerce.com · getredo.com · googleapis.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 50 issues on beautifulbrowsandlashes.us, including 22 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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