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beaverkeys.ca website review
Visit site (opens in a new tab)Reviewed 12 November 202639 issues · 85 checks
This review found 39 issues worth fixing on beaverkeys.ca, 11 of them high impact, across 85 checks. The most urgent: 10,015 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,427 of 108,956 reviewed websitesbeats 49%
- #32,648 of 61,775 online storesbeats 41%
- #31,338 of 56,370 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 912 ms |
| May 30, 2026 | 861 ms |
| Jun 6, 2026 | 844 ms |
| Jun 13, 2026 | 818 ms |
| Jun 20, 2026 | 775 ms |
| Jun 27, 2026 | 781 ms |
| Jul 4, 2026 | 810 ms |
| Jul 11, 2026 | 801 ms |
| Jul 18, 2026 | 793 ms |
| Jul 25, 2026 | 805 ms |
| Aug 1, 2026 | 857 ms |
| Aug 8, 2026 | 947 ms |
| Aug 15, 2026 | 963 ms |
| Aug 22, 2026 | 970 ms |
| Aug 29, 2026 | 893 ms |
| Sep 5, 2026 | 846 ms |
| Sep 12, 2026 | 845 ms |
| Sep 19, 2026 | 827 ms |
| Sep 26, 2026 | 930 ms |
| Oct 3, 2026 | 951 ms |
| Oct 10, 2026 | 964 ms |
| Oct 17, 2026 | 968 ms |
| Oct 24, 2026 | 960 ms |
| Oct 31, 2026 | 965 ms |
| Nov 7, 2026 | 945 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 114 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 124 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 138 ms |
| Jul 11, 2026 | 142 ms |
| Jul 18, 2026 | 145 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 143 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 148 ms |
| Aug 22, 2026 | 148 ms |
| Aug 29, 2026 | 144 ms |
| Sep 5, 2026 | 141 ms |
| Sep 12, 2026 | 141 ms |
| Sep 19, 2026 | 141 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 166 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 156 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
10,015 HTML elements
The page has 10,015 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 8.0 s
A phone's processor spends 8.0 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Google CDN and productessentials.app and others), adding 1.5 MB and 751 ms of main-thread time.
Improve image delivery
450 ms · 232 KiB8 images could be 232 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 399 ms
399 msShopify costs a phone 399 ms of main-thread work and 942 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
292 KiBAbout 292 KiB of JavaScript is downloaded but never used on this page.
Google CDN adds 196 ms
196 msGoogle CDN costs a phone 196 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 104 KiBAbout 104 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 214 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
69 KiB13 files are served with short cache lifetimes, so returning visitors download them again (69 KiB).
Legacy JavaScript
24 KiBPolyfills for old browsers add 24 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.3 s
11.3 sYour largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Your favourites”.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Real-user INP: 237 ms
237 msReal visitors wait 237 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 114 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 501 ms
501 msScripts block taps and scrolling for 501 ms in total while the page loads. Good is under 200 ms.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 440 ms
440 msReal visitors wait 440 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 6.8 MB in 493 requests
6.8 MBYour homepage downloads 6.8 MB in 493 requests on a phone: images 3.1 MB (81), scripts 1.3 MB (234) and fonts 1.1 MB (6). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
nut87-cover.webp weighs 501 KiB. On a phone connection a single image that size takes seconds.
11 images in older formats
11 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
KNOB-1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
14 KiB2 images are downloaded at several times the size a phone draws them, for example if68-cover.webp at 389 px wide, shown at 129 px. Resized copies would save about 14 KiB.
1 image below the first screen load straight away
1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.9 g of CO₂ per visit
1.93 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.93 g of CO₂e: 232.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Hidden but focusable
49 elements hidden from screen readers can still receive keyboard focus.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 337 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 7 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (23 characters)
Your title is only 23 characters: “BeaverKeys – beaverkeys”. Between 30 and 65 characters leaves room to say what you do and for whom.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
231 internal links, 0 external
The homepage links to 231 pages on beaverkeys.ca and 0 external pages.
7 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “BeaverKeys is a Canadian mechanical keyboard store. Our goal is to keep the mechanical keyboard hobby affordable for ev…”.
One H1 headline
Your main headline reads: “beaverkeys”.
Canonical URL set
The canonical URL is https://beaverkeys.ca/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://beaverkeys.ca/sitemap.xml.
AI search readiness
Some text only appears after JavaScript runs
40%The HTML your server sends has 824 of the 2,040 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://beaverkeys.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
4 pages without a meta description
https://beaverkeys.ca/collections/switches, https://beaverkeys.ca/collections/linear-switches, https://beaverkeys.ca/collections/tactile-switches and https://beaverkeys.ca/collections/silent-switches have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.
2 checks passed
Tap targets are thumb-sized
48 of 56 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 6 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,040 words of copy
The homepage carries about 2,040 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now →”.
5 calls to action
The homepage has 5 calls to action, for example “Contact” and “Shop now →”.
39 short forms
39 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
27 other companies contacted
Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at beaverkeys.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Google Youtube · Instafeed · Inbox · Judge Me Reviews · luckyorange.com · trafficmanager.net · nfcube.com · goaffpro.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on beaverkeys.ca, including 16 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.