becharas.com website review

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 111 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 440 ms faster on a phone.

About 75 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

5 images could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

8 third-party services load with your homepage (Snapchat, sealsubscriptions.com and Shopify and others), adding 281 KiB and 141 ms of main-thread time.

35 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

1 long task block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

19 files are served with short cache lifetimes, so returning visitors download them again (56 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Becharas Brothers Coffee Co.”.

The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

6 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

Headings skip levels (h1 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is only 28 characters: “Becharas Brothers Coffee Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

10 links have no real href, so search engines can't follow them.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 47 pages on becharas.com and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

We fetched 13 pages linked from your homepage and read each the way a search engine does.

11 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 244 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Tag Manager and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.