becomenutrition.com website review

A phone's processor spends 10.4 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 5,830 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (route.com, Shopify and Google CDN and others), adding 4.2 MB and 1.7 s of main-thread time.

About 1.5 MB of JavaScript is downloaded but never used on this page.

15 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

route.com costs a phone 808 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

495 KiB JavaScript is shipped twice across bundles.

About 193 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 images could be 133 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 466 ms. During a long task the page ignores taps.

Shopify costs a phone 234 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Google CDN costs a phone 188 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

cloudfront.net costs a phone 171 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rechargecdn.com costs a phone 103 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 58 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying JavaScript.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 33.5 s. Good is under 3.8 s.

Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 7.0 MB in 652 requests on a phone: scripts 3.0 MB (143), images 2.2 MB (281) and other files 1.3 MB (162). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example ac.svg at 1,000 px wide, shown at 24 px. Resized copies would save about 121 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.98 g of CO₂e: 237.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 frame has no title, so screen-reader users cannot tell what it contains.

Some lists contain elements other than list items, which screen readers announce wrongly.

7 images have no alt text, which hurts accessibility and image search.

1 button has no accessible name, so screen readers announce just “button”.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

Your title is only 16 characters: “Become Nutrition”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 37 characters: “Jeff Logan's Premiere Supplement Line”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 68 pages on becomenutrition.com and 3 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to /pages/become-nutrition-in-the-uk, which answers with an error. Visitors hit a dead end and search engines drop it.

/collections/shop-all, /collections/muscle-building, /blogs/news and /collections/all have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/shop-all, /collections/muscle-building and /collections/all have no <h1> headline, so visitors and search engines get no clear main topic.

/products/beclean-2-pack took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

2 links from your homepage to your own site are broken, for example https://becomenutrition.com/pages/become-nutrition-in-the-uk (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

becomenutrition.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

becomenutrition.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 2,060 words of visible text.

DMARC is set to p=none, so mail pretending to be becomenutrition.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Amplitude, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.