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becu.org website review

Visit site (opens in a new tab)Reviewed 12 October 202619 issues · 84 checks

This review found 19 issues worth fixing on becu.org, 7 of them high impact, across 84 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
4.4 s2.6 sApr 18Oct 33.8 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.8 s
Apr 25, 20263.0 s
May 2, 20263.0 s
May 9, 20263.0 s
May 16, 20263.0 s
May 23, 20263.0 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.1 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.1 s
Aug 1, 20263.3 s
Aug 8, 20263.5 s
Aug 15, 20263.8 s
Aug 22, 20264.2 s
Aug 29, 20264.2 s
Sep 5, 20264.2 s
Sep 12, 20264.0 s
Sep 19, 20263.9 s
Sep 26, 20263.9 s
Oct 3, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
171 ms160 msApr 18Oct 3161 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026168 ms
Apr 25, 2026166 ms
May 2, 2026164 ms
May 9, 2026163 ms
May 16, 2026164 ms
May 23, 2026165 ms
May 30, 2026165 ms
Jun 6, 2026167 ms
Jun 13, 2026167 ms
Jun 20, 2026169 ms
Jun 27, 2026170 ms
Jul 4, 2026170 ms
Jul 11, 2026170 ms
Jul 18, 2026167 ms
Jul 25, 2026164 ms
Aug 1, 2026162 ms
Aug 8, 2026161 ms
Aug 15, 2026161 ms
Aug 22, 2026161 ms
Aug 29, 2026163 ms
Sep 5, 2026163 ms
Sep 12, 2026163 ms
Sep 19, 2026163 ms
Sep 26, 2026162 ms
Oct 3, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

Not measured in this review.

Core Web Vitals

5 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 32% slower for real visitors

    +32%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.8 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 168 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 161 ms

    161 ms

    Real visitors wait 161 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

Images and page weight

5 to fix18
  • Page weight: 7.0 MB

    7.0 MB

    Your homepage downloads 7.0 MB on a phone, 4.0 MB of it images (58%). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    Home_Join_Committed-to-Your-Financial-Well-Being.jpg weighs 1.3 MB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    1.1 MB

    3 images are downloaded at several times the size a phone draws them, for example Home_Join_Committed-to-Your-Financial-Well-Being.jpg at 1,920 px wide, shown at 358 px. Resized copies would save about 1.1 MB.

  • 15 images in older formats

    15 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 15 images below the first screen load straight away

    15 images further down the page (1.8 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 238.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fix96
  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (7 elements)

    ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 150 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 271 internal links, 26 external

    The homepage links to 271 pages on becu.org and 26 external pages.

8 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “BECU is a member-owned, not-for-profit credit union committed to improving the financial well-being of our members and …”.

  • One H1 headline

    Your main headline reads: “Committed to Your Financial Well-Being”.

  • Title: 36 characters

    Your title is a healthy 36 characters: “BECU | A Not-for-Profit Credit Union”.

  • Canonical URL set

    The canonical URL is https://www.becu.org/.

  • Structured data in place

    Structured data found: BankOrCreditUnion, Corporation, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.becu.org/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,165 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages slow to respond

    /locations/find-locations, /everyday-banking/teen-checking, /everyday-banking/youth-banking and /everyday-banking/iras took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 136 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://nova.collect.igodigital.com/c2/7000878/update_item?payload=%5B%7B%22item_type%22%3A%22product%22%2C%22item%22%3A%2250%22%2C%22name%22%3A%22Home%20Page%22%2C%22url%22%3A%22https%3A%2F%2Fwww.bec.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'replace')”.

2 checks passed
  • Tap targets are thumb-sized

    27 of 32 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • 1 broken external link

    1 link to other sites is dead, for example https://becu.cudlautosmart.com/ (500).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://onlinebanking.becu.org/BECUBankingWeb/Login.aspx.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (becu.org).

  • Valid certificate (40 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for becu.org and is valid for another 40 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://becu.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

4 checks passed
  • Domain is 31 years old

    31 years

    becu.org was registered in Jul 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only becu.org and digicert.com to issue certificates for becu.org, so a mis-issued certificate from anyone else is refused.

  • DNSSEC is on

    becu.org's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2029

    becu.org is registered until Jul 2029.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 694 words of copy

    The homepage carries about 694 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more about membership” and “Learn more”.

  • 32 calls to action

    The homepage has 32 calls to action, for example “Contact Trust Services”, “Schedule a meeting” and “Download the Mobile App”.

  • Social proof on the page

    Social proof on the homepage: 6 customer or partner logos and 3 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.cashedge.com include:spf.protection.outlook.com include:spf1.becu.org include:spf2.becu.org ip4:198.…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 2 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 31 cookies set on arrival

    31

    Opening the homepage sets 31 cookies, 5 of them by other companies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

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This free review found 19 issues on becu.org, including 5 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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