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bederson.com website review

Visit site (opens in a new tab)Reviewed 24 October 202635 issues · 96 checks

This review found 35 issues worth fixing on bederson.com, 7 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

8 to fix52
  • Reduce unused JavaScript

    6.5 s · 934 KiB

    About 934 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Render-blocking requests

    1.6 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Google Tag Manager, Google CDN and Other Google APIs/SDKs and others), adding 1.6 MB and 844 ms of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    440 ms · 188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Google Tag Manager adds 472 ms

    472 ms

    Google Tag Manager costs a phone 472 ms of main-thread work and 796 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 321 ms

    321 ms

    Google CDN costs a phone 321 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 135 ms. During a long task the page ignores taps.

  • Improve image delivery

    51 KiB

    2 images could be 51 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 73 ms

    73 ms

    Your server sent the HTML in 73 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix62
  • First Contentful Paint: 9.8 s

    9.8 s

    The first text or image appears after 9.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.6 s

    15.6 s

    Your largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bederson Accountants & Advisors”.

  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Speed Index: 9.8 s

    9.8 s

    Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 237 ms

    237 ms

    Scripts block taps and scrolling for 237 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 52 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 52 requests on a phone: scripts 1.8 MB (27), other files 350 KiB (4) and fonts 280 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 9393
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 13 links without text

    13 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 15 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • 2 H1 headlines

    There are 2 <h1> headlines (“Bederson Accountants & Business Advisors” and “Bederson Accountants & Advisors”). One clear main headline is easier for people and search engines.

  • Meta description is long (310 characters)

    Your meta description is 310 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 3 problems

    Structured data found (Article, NewsArticle, Organization and Person) but with 3 problems, for example “NewsArticle: missing name”.

  • 10 links with vague text

    10 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 100 internal links, 14 external

    The homepage links to 100 pages on bederson.com and 14 external pages.

5 checks passed
  • Title: 51 characters

    Your title is a healthy 51 characters: “Bederson LLP: Accountants & Advisors | Bederson LLP”.

  • Canonical URL set

    The canonical URL is https://www.bederson.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bederson.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (757 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 15 pages without an H1

    /contact-us, /careers, /accounting-advisory-services, /services/accounting-audit-related-attestation, /services/business-planning-advisory and /services/tax-planning-compliance-and-controversy and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 9 small tap targets

    9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://bederson.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bederson.com).

  • Valid certificate (56 days left)

    The certificate from Let's Encrypt · YR1 verifies for bederson.com and is valid for another 56 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (36 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    bederson.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bederson.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    bederson.com was registered in Dec 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2031

    bederson.com is registered until Dec 2031.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 652 words of copy

    The homepage carries about 652 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Request Consultation”, “Apply TodayNOW HIRING” and “Contact Us”.

  • 1 short form

    A short form (7 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and a star rating.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.ess.barracudanetworks.com ip4:65.51.114.178 ip4:65.51.114.179 a:mail.bederson.com include:spf.protec…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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