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beecoolbikes.com website review
Visit site (opens in a new tab)Reviewed 8 November 202638 issues · 111 checks
This review found 38 issues worth fixing on beecoolbikes.com, 11 of them high impact, across 111 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #31,814 of 82,922 reviewed websitesbeats 56%
- #19,001 of 41,469 online storesbeats 48%
- #18,066 of 36,833 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 154 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 169 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 171 ms |
| Jun 27, 2026 | 171 ms |
| Jul 4, 2026 | 173 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 166 ms |
| Aug 8, 2026 | 166 ms |
| Aug 15, 2026 | 170 ms |
| Aug 22, 2026 | 164 ms |
| Aug 29, 2026 | 167 ms |
| Sep 5, 2026 | 164 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 175 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 153 ms |
| Oct 31, 2026 | 154 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.1 s
3.5 s
beecoolbikes.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.7 s12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.
3,950 HTML elements
The page has 3,950 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
731 KiB22 images could be 731 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Shopify adds 1 ms
1 msShopify costs a phone 1 ms of main-thread work and 336 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
xcottons.com adds 0 ms
0 msxcottons.com costs a phone 0 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 18 KiB4 files are served with short cache lifetimes, so returning visitors download them again (18 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Cloudflare CDN and Klaviyo and others), adding 1,015 KiB and 1 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 195 ms of it running JavaScript. That is comfortably low.
Server response: 38 ms
38 msYour server sent the HTML in 38 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 12.4 s
12.4 sYour largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 12.6 s
12.6 sThe page becomes fully interactive after 12.6 s. Good is under 3.8 s.
Real-user CLS: 0.12
0.12For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
14 images without width and height
14 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 154 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 549 ms
549 msReal visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 2.1 s
2.1 sVisually, the page fills in at 2.1 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Total Blocking Time: 29 ms
29 msScripts block the page for only 29 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 5.1 MB in 132 requests
5.1 MBYour homepage downloads 5.1 MB in 132 requests on a phone: images 3.7 MB (76), scripts 1.0 MB (28) and HTML 256 KiB (1). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
IMG_1981_11zon.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (275 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 173.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 buttons without a name
8 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
Frames without titles
20 frames have no title, so screen-reader users cannot tell what they contain.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
25 images without alt text
25 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
22 links without text
22 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3 and h1 → h3), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Bee Cool E-Bikes for Sale, Buy Electric Bicycles at Affordable Prices”.
2 H1 headlines
There are 2 <h1> headlines (“beecoolbikes.com” and “Video Guide”). One clear main headline is easier for people and search engines.
25 links with vague text
25 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (283 characters)
Your meta description is 283 characters; Google truncates after about 160, so the end of your pitch is cut.
356 internal links, 50 external
The homepage links to 356 pages on beecoolbikes.com and 50 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://beecoolbikes.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://beecoolbikes.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (8,670 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
/pages/compare has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/ebike, /collections/accessories, /products/jupiter-x1-mini, /collections/beecool-high-voltage-ebikes, /pages/compare and /products/bee-tracer and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
/products/bee-explorer, /products/bee-pathfinder-step-thru and /products/bee-ranger have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
/collections/beecool-high-voltage-ebikes and /products/bee-runner took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://pin.it/6jprXQNtm.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (beecoolbikes.com).
Valid certificate (53 days left)
The certificate from Let's Encrypt · YE2 verifies for beecoolbikes.com and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://beecoolbikes.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors; 6 did not answer within 5 s.
Domain and trust
No CAA record
beecoolbikes.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
beecoolbikes.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 yearsbeecoolbikes.com was registered in Mar 2021 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
beecoolbikes.com is registered until Mar 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 22 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 6,510 words of copy
The homepage carries about 6,510 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE”.
50 calls to action
The homepage has 50 calls to action, for example “Shop All E-bikes”, “Shop All Accessories” and “Track Your Order”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be beecoolbikes.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-aa8e722993._spfm.beecoolbikes.com ~all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on beecoolbikes.com, including 12 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.