beleathercraft.com website review

About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

7 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Shopify and others), adding 1.9 MB and 920 ms of main-thread time.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

11 images could be 209 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

Google CDN costs a phone 724 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

A phone's processor spends 2.5 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 79 ms of main-thread work and 488 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

About 35 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 255 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.0 MB in 179 requests on a phone: scripts 1.7 MB (56), other files 1.3 MB (75) and images 753 KiB (19). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 136.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 link has no text or label, so screen readers cannot say where it goes.

Your title is only 15 characters: “BE Leathercraft”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 57 pages on beleathercraft.com and 3 external pages.

https://beleathercraft.com/collections/all, https://beleathercraft.com/collections/furniture, https://beleathercraft.com/collections/kitchen-1, https://beleathercraft.com/collections/notebooks-writing, https://beleathercraft.com/collections/bags and https://beleathercraft.com/collections/leather-jewelry and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://beleathercraft.com/collections/wallets/Wallet, whose canonical is https://beleathercraft.com/collections/wallets/wallet. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://beleathercraft.com/pages/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

3 errors were logged to the browser console during Google's test (“Failed to load resource: the server responded with a status of 429 (Too Many Requests)”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 316 words of visible text.