bellaandus.com.au website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

A phone's processor spends 2.4 s on main-thread work while loading, 944 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 163 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Klaviyo, Shopify and Bugsnag and others), adding 512 KiB and 238 ms of main-thread time.

7 files are served with short cache lifetimes, so returning visitors download them again (114 KiB).

About 114 KiB of JavaScript is downloaded but never used on this page.

3 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

1 image could be 13 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

About 11 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 9.4 s. Good is under 3.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 189 requests on a phone: scripts 697 KiB (71), other files 684 KiB (83) and images 441 KiB (26). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.58 g of CO₂e: 69.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 dropdowns have no label.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 3 elements on the page fail this check, rated moderate by axe-core.

Banner landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Your title is only 12 characters: “Bella and Us”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 170 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 76 pages on bellaandus.com.au and 5 external pages.

There is no https://www.bellaandus.com.au/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.bellaandus.com.au/collections/meal-toppers-1, https://www.bellaandus.com.au/collections/the-groom-room and https://www.bellaandus.com.au/collections/toy-box have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.bellaandus.com.au/collections/meal-toppers-1 has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 505 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.