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bellabooty.com website review
Visit site (opens in a new tab)Reviewed 12 November 202638 issues · 84 checks
This review found 38 issues worth fixing on bellabooty.com, 10 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
71C- #88,247 of 108,838 reviewed websitesbeats 16%
- #54,200 of 61,763 online storesbeats 10%
- #50,431 of 56,363 Shopify storesbeats 9%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.3 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.3 s |
| Aug 8, 2026 | 2.2 s |
| Aug 15, 2026 | 2.2 s |
| Aug 22, 2026 | 2.2 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.6 s |
| Oct 31, 2026 | 2.8 s |
| Nov 7, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 154 ms |
| May 30, 2026 | 162 ms |
| Jun 6, 2026 | 166 ms |
| Jun 13, 2026 | 170 ms |
| Jun 20, 2026 | 166 ms |
| Jun 27, 2026 | 170 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 167 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 169 ms |
| Aug 15, 2026 | 169 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 177 ms |
| Sep 19, 2026 | 171 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 164 ms |
| Oct 10, 2026 | 178 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 187 ms |
| Nov 7, 2026 | 180 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.2 s · 859 KiBAbout 859 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, iubenda and rebuyengine.com and others), adding 45.5 MB and 1.0 s of main-thread time.
Shopify adds 90 ms
90 msShopify costs a phone 90 ms of main-thread work and 43.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
750 ms · 213 KiB22 files are served with short cache lifetimes, so returning visitors download them again (213 KiB).
Render-blocking requests
550 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Google Tag Manager adds 303 ms
303 msGoogle Tag Manager costs a phone 303 ms of main-thread work and 890 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 55 KiBPolyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
iubenda adds 280 ms
280 msiubenda costs a phone 280 ms of main-thread work and 124 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 139 ms
139 msrebuyengine.com costs a phone 139 ms of main-thread work and 690 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,615 HTML elements
The page has 1,615 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 124 ms
124 msKlaviyo costs a phone 124 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.
Reduce unused CSS
50 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 50 ms faster on a phone.
Improve image delivery
52 KiB1 image could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
48 KiB48 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 19.5 s
19.5 sYour largest element takes 19.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 23.7 s
23.7 sThe page becomes fully interactive after 23.7 s. Good is under 3.8 s.
Speed Index: 7.4 s
7.4 sVisually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 329 ms
329 msScripts block taps and scrolling for 329 ms in total while the page loads. Good is under 200 ms.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 154 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 630 ms
630 msReal visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 49.8 MB in 351 requests
49.8 MBYour homepage downloads 49.8 MB in 351 requests on a phone: media 45.3 MB (6), scripts 2.4 MB (133) and other files 982 KiB (141). Under 2 MB keeps phones on slow connections fast.
12 images below the first screen load straight away
12 images further down the page (309 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 14.1 g of CO₂ per visit
14.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 14.11 g of CO₂e: 1693.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
42 images without alt text
42 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (29 characters)
Your title is only 29 characters: “Bellabooty Belt by Bellabooty”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “Free 30-day booty program with belt purchase”). One clear main headline is easier for people and search engines.
Meta description is long (171 characters)
Your meta description is 171 characters; Google truncates after about 160, so the end of your pitch is cut.
29 internal links, 5 external
The homepage links to 29 pages on bellabooty.com and 5 external pages.
5 checks passed
Canonical URL set
The canonical URL is https://bellabooty.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bellabooty.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (828 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://bellabooty.com/llms.txt (6 KiB, 27 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://bellabooty.com/pages/disclaimer, which answers with an error. Visitors hit a dead end and search engines drop it.
7 pages without a meta description
https://bellabooty.com/collections/clothing, https://bellabooty.com/pages/bellabooty-belt-how-to-2, https://bellabooty.com/pages/contact, https://bellabooty.com/pages/privacy, https://bellabooty.com/pages/cookie-policy and https://bellabooty.com/pages/terms-and-conditions and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://bellabooty.com/products/bellabooty-belt, https://bellabooty.com/products/bellabooty-booty-bands, https://bellabooty.com/products/bellabooty-dual-action-roller, https://bellabooty.com/products/booty-by-bellabooty-a-30-day-glute-focused-program, https://bellabooty.com/products/personalized-optimization-assessement and https://bellabooty.com/pages/bellabooty-belt-how-to-2 and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
13 internal pages checked
We fetched 13 pages linked from your homepage and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=6148a9f9-f646-4a75-aca9-a2f64a3a9da7&referrer=&landingpage=https%3A%2F%2Fbellabooty.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2017.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
22 of 25 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 647 words of copy
The homepage carries about 647 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Buy Now” and “BUY THE BELT”.
6 calls to action
The homepage has 6 calls to action, for example “Buy Now”, “buy the belt” and “Buy the belt”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
54 other companies contacted
Loading the homepage contacts 54 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bellabooty.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 19 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Triplewhale · Videowise Video Commerce · Uppromote Affiliate · Pagefly Ai Page Builder · Klaviyo Email Marketing Sms · Langify · Applovin Shop Integration · Affliate By Secomapp · Rebuy Personalization Engine · cloudfront.net · cart-bot.net · nice-team.net · goaffpro.com · printful.com · shareasale.com · rebuyengine.com · gorgias.chat · 9gtb.com · Hulk Product Options
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on bellabooty.com, including 23 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.