bellamiprofessional.com website review

Not measured in this review.

• Tap response (INP) got 43% slower for real visitors

  +43%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 3.7 MB

  3.7 MB

  Your homepage downloads 3.7 MB on a phone, 619 KiB of it images (17%). Under 2 MB keeps phones on slow connections fast.

• 6 images below the first screen load straight away

  6 images further down the page (419 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  Elements (5)

• 2 images far larger than shown

  73 KiB

  2 images are downloaded at several times the size a phone draws them, for example bellamipro_stylists_abc309c8-4cef-4730-9e0d-f7486b7aec45.jpg at 1,320 px wide, shown at 390 px. Resized copies would save about 73 KiB.

  Elements (2)

• About 1.0 g of CO₂ per visit

  1.04 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• 2 buttons without a name

  2 buttons have no accessible name, so screen readers announce just “button”.

  Elements (2)

• Invalid ARIA attributes

  1 element use ARIA attributes their role does not allow, which confuses screen readers.

  Elements (1)

• [role="img"] and [role="image"] elements must have alternative text (5 elements)

  [role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.

  Elements (3)

• Malformed lists

  Some lists contain elements other than list items, which screen readers announce wrongly.

  Elements (1)

• Orphan list items

  Some list items are not inside a list.

  Elements (1)

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• 6 links without text

  6 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 3 form fields without a label

  3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Meta description is long (196 characters)

  Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 145 internal links, 14 external

  The homepage links to 145 pages on bellamiprofessional.com and 14 external pages.

• 1 page without a title

  https://www.bellamihair.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 3 linked pages hidden from search

  https://www.bellamihair.com/customer_authentication/redirect, https://www.bellamihair.com/pages/bellami-x-halo-pro and https://www.bellamihair.com/pages/professional-methods are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  Elements (3)

• 6 pages without a meta description

  https://www.bellamihair.com/customer_authentication/redirect, https://www.bellamihair.com/pages/bellami-x-halo-pro, https://www.bellamihair.com/pages/learn-flex-weft-hair-extensions, https://www.bellamihair.com/pages/learn-weft-hair-extensions, https://www.bellamihair.com/pages/professional-methods and https://www.bellamihair.com/collections/professional-flex-weft-original-hair-extensions have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (6)

• 6 pages without an H1

  https://www.bellamihair.com/pages/shipping-protection-terms-of-use, https://www.bellamihair.com/customer_authentication/redirect, https://www.bellamihair.com/pages/professional-eric-vaughn-hair-extensions, https://www.bellamihair.com/collections/professional-new-arrivals, https://www.bellamihair.com/collections/bellami-professional-archive and https://www.bellamihair.com/pages/professional-methods have no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page with very little text

  https://www.bellamihair.com/collections/professional-new-arrivals has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

• 6 small tap targets

  6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• About 628 words of copy

  The homepage carries about 628 words of visible text.

• Urgency cues

  The page uses urgency cues (a countdown or limited-time wording).

• 4 trackers load before any consent

  4

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

• 29 cookies set on arrival

  29

  Opening the homepage sets 29 cookies, 2 of them by other companies (measured from a US location before any click).

• 50 other companies contacted

  Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.