bellsofsteel.com website review

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

A phone's processor spends 5.2 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,542 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Hotjar, Shopify and Klaviyo and others), adding 1.3 MB and 901 ms of main-thread time.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

21 images could be 556 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 505 KiB of JavaScript is downloaded but never used on this page.

Hotjar costs a phone 452 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 166 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 106 ms of main-thread work and 326 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 long tasks block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

25 files are served with short cache lifetimes, so returning visitors download them again (101 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

12 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying CSS.

Your largest element takes 9.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 142 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 413 requests on a phone: scripts 1.4 MB (147), other files 1.2 MB (177) and images 929 KiB (34). Under 2 MB keeps phones on slow connections fast.

BF2026-webBanner_mbl_1536x1280_V2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

7 images (287 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (40 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

21 visible links have no text or label, so screen readers cannot say where they go.

Your title is 74 characters, so Google will cut it off around 60: “Online Gym Equipment Store | Home Gym & Fitness Equipment – Bells of Steel”.

The homepage links to 279 pages on bellsofsteel.com and 10 external pages.

/collections/smith-machines is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/collections/smith-machines and /collections/modular-storage have no meta description, so Google writes the search snippet from whatever text it finds.

/collections/all has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 139 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'nextElementSibling')”.

1 link to other sites is dead, for example https://track.bellsofsteel.com/ (404).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

1 link go through two or more redirects, for example https://bellsofsteel.com/customer_authentication/redirect?locale=en&region_country=CA.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

bellsofsteel.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

bellsofsteel.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,185 words of visible text.

DMARC is set to p=none, so mail pretending to be bellsofsteel.com is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 28 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.