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benchling.com website review

Visit site (opens in a new tab)Reviewed 2 November 202624 issues · 81 checks

This review found 24 issues worth fixing on benchling.com, 8 of them high impact, across 81 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.7 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.3 s
Jun 27, 20262.1 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.3 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
346 ms262 msMay 16Oct 31304 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026336 ms
May 23, 2026336 ms
May 30, 2026296 ms
Jun 6, 2026290 ms
Jun 13, 2026283 ms
Jun 20, 2026287 ms
Jun 27, 2026304 ms
Jul 4, 2026306 ms
Jul 11, 2026301 ms
Jul 18, 2026295 ms
Jul 25, 2026299 ms
Aug 1, 2026295 ms
Aug 8, 2026299 ms
Aug 15, 2026295 ms
Aug 22, 2026276 ms
Aug 29, 2026273 ms
Sep 5, 2026272 ms
Sep 12, 2026274 ms
Sep 19, 2026283 ms
Sep 26, 2026286 ms
Oct 3, 2026287 ms
Oct 10, 2026288 ms
Oct 17, 2026296 ms
Oct 24, 2026297 ms
Oct 31, 2026304 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.36

    0.36

    For real visitors the layout shifts by 0.36 (75th percentile). Good is under 0.1.

  • Real-user INP: 304 ms

    304 ms

    Real visitors wait 304 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 748 ms

    748 ms

    Real visitors wait 748 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 336 ms to 304 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix25
  • Page weight: 7.1 MB

    7.1 MB

    Your homepage downloads 7.1 MB on a phone, 4.4 MB of it images (63%). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 2.2 MB together. On a phone connection a single image that size takes seconds.

  • 5 images far larger than shown

    916 KiB

    5 images are downloaded at several times the size a phone draws them, for example Scientific_context.png at 1,252 px wide, shown at 303 px. Resized copies would save about 916 KiB.

  • 6 images in older formats

    6 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    2.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.00 g of CO₂e: 240.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fix94
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 131 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix91
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 87 internal links, 8 external

    The homepage links to 87 pages on benchling.com and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Your infinite program team for R&D”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Infinite program team for R&D | Benchling”.

  • Canonical URL set

    The canonical URL is https://www.benchling.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.benchling.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,143 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix88
  • 1 page without a meta description

    /request-demo has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /biologics and /pipebio use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /request-demo has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fix71
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=136011854&tm=gtm002&Ver=2&mid=ff91b1c1-0c11-4386-8486-41b75f58c6fe&bo=1&sid=981c8690d68d11f186bc7d7fabbe3dc1&vid=981cd330d68d11f19726e55e45445aee&vids=1&msclkid=N&pi=9.

  • 15 small tap targets

    15 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://help.benchling.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (benchling.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YR2 verifies for benchling.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://benchling.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors.

Domain and trust

  • DNSSEC is off

    benchling.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 14 years old

    14 years

    benchling.com was registered in Feb 2012 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, pki.goog, sectigo.com and globalsign.com to issue certificates for benchling.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2032

    benchling.com is registered until Feb 2032.

Content and conversion

3 to fix79
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 583 words of copy

    The homepage carries about 583 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Request a demo”.

  • 12 calls to action

    The homepage has 12 calls to action, for example “Request a demo”, “Learn more” and “Start for free”.

  • Social proof on the page

    Social proof on the homepage: 24 testimonial or review blocks, 6 customer or partner logos and 4 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Amplitude.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and LinkedIn Insight and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 39 cookies set on arrival

    39

    Opening the homepage sets 39 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager | Amplitude
Hosting
Vercel

Hiring

Hiring
55 open roles
Teams
Customer Experience (18), Sales (17), Engineering (10), Product & Design (5)
Job board
ashby

Company

Employees
507
Founded
2012
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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