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berghoffhome.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 82 checks

This review found 29 issues worth fixing on berghoffhome.com, 9 of them high impact, across 82 checks. The most urgent: page weight: 11.7 MB in 503 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 23Nov 72.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20262.0 s
Nov 7, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
237 ms133 msMay 23Nov 7222 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026146 ms
Jun 6, 2026147 ms
Jun 13, 2026151 ms
Jun 20, 2026156 ms
Jun 27, 2026165 ms
Jul 4, 2026205 ms
Jul 11, 2026225 ms
Jul 18, 2026210 ms
Jul 25, 2026196 ms
Aug 1, 2026179 ms
Aug 8, 2026175 ms
Aug 15, 2026179 ms
Aug 22, 2026179 ms
Aug 29, 2026185 ms
Sep 5, 2026186 ms
Sep 12, 2026193 ms
Sep 19, 2026197 ms
Sep 26, 2026196 ms
Oct 3, 2026197 ms
Oct 10, 2026199 ms
Oct 17, 2026211 ms
Oct 24, 2026216 ms
Oct 31, 2026221 ms
Nov 7, 2026222 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of berghoffhome.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. berghoffhome.com at 1.1 s1.1 s
  2. berghoffhome.com at 2.3 s2.3 s
  3. berghoffhome.com at 3.4 s3.4 s
  4. berghoffhome.com at 4.5 s4.5 s
  5. berghoffhome.com at 5.6 s5.6 s
  6. berghoffhome.com at 6.8 s6.8 s
  7. berghoffhome.com at 7.9 s7.9 s
  8. berghoffhome.com at 9.0 s9.0 s

Speed

8 to fix72
  • Main-thread work: 10.3 s

    A phone's processor spends 10.3 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,552 HTML elements

    The page has 4,552 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (xsellco.com, Shopify and cdn-cookieyes.com and others), adding 1.3 MB and 790 ms of main-thread time.

  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • xsellco.com adds 350 ms

    350 ms

    xsellco.com costs a phone 350 ms of main-thread work and 155 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 295 ms

    295 ms

    Shopify costs a phone 295 ms of main-thread work and 599 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • smile.io adds 49 ms

    49 ms

    smile.io costs a phone 49 ms of main-thread work and 446 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 238 ms. During a long task the page ignores taps.

  • Improve image delivery

    87 KiB

    8 images could be 87 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    72 KiB

    About 72 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    55 KiB

    About 55 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    31 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (31 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 222 ms

    222 ms

    Real visitors wait 222 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 52% slower for real visitors

    +52%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 404 ms

    404 ms

    Scripts block taps and scrolling for 404 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 579 ms

    579 ms

    Real visitors wait 579 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 11.7 MB in 503 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 503 requests on a phone: media 6.4 MB (1), images 2.0 MB (55) and other files 1.6 MB (270). Under 2 MB keeps phones on slow connections fast.

  • About 3.3 g of CO₂ per visit

    3.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.32 g of CO₂e: 398.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8990
  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 11 form fields without a label

    11 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (194 characters)

    Your meta description is 194 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 293 internal links, 4 external

    The homepage links to 293 pages on berghoffhome.com and 4 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “BergHOFF Home”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “BergHOFF Home | Clever by design. Loved for life.”.

  • Canonical URL set

    The canonical URL is https://www.berghoffhome.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.berghoffhome.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,526 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.berghoffhome.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.berghoffhome.com/blogs/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.berghoffhome.com/products/gift-card, whose canonical is https://www.berghoffhome.com/products/berghoff-home-gift-card. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.berghoffhome.com/pages/about-us, https://www.berghoffhome.com/pages/contact and https://www.berghoffhome.com/blogs/news have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://d19ayerf5ehaab.cloudfront.net/css/product-widget/style.css' from origin 'https://w…”.

2 checks passed
  • Tap targets are thumb-sized

    36 of 42 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 949 words of copy

    The homepage carries about 949 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP PFAS-FREE COOKWARE”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Contact”, “Shop all” and “Shop All Products”.

  • 35 short forms

    35 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 111 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at berghoffhome.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Cookieyes Gdpr · T Lab Ai Translate · Wishlist Hero · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Microsoft Clarity · Instafeed · Judge Me Reviews · Page Speed Optimizer · Sternify

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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