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berninox.com website review

Visit site (opens in a new tab)Reviewed 10 November 202621 issues · 75 checks

This review found 21 issues worth fixing on berninox.com, 2 of them high impact, across 75 checks. The most urgent: scrollable region must have keyboard access (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
203 ms138 msMay 23Nov 7162 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026145 ms
May 30, 2026146 ms
Jun 6, 2026151 ms
Jun 13, 2026167 ms
Jun 20, 2026184 ms
Jun 27, 2026194 ms
Jul 4, 2026195 ms
Jul 11, 2026194 ms
Jul 18, 2026187 ms
Jul 25, 2026167 ms
Aug 1, 2026154 ms
Aug 8, 2026158 ms
Aug 15, 2026156 ms
Aug 22, 2026158 ms
Aug 29, 2026159 ms
Sep 5, 2026156 ms
Sep 12, 2026158 ms
Sep 19, 2026165 ms
Sep 26, 2026167 ms
Oct 3, 2026167 ms
Oct 10, 2026171 ms
Oct 17, 2026163 ms
Oct 24, 2026168 ms
Oct 31, 2026160 ms
Nov 7, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of berninox.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. berninox.com at 0.4 s0.4 s
  2. berninox.com at 0.9 s0.9 s
  3. berninox.com at 1.3 s1.3 s
  4. berninox.com at 1.7 s1.7 s
  5. berninox.com at 2.2 s2.2 s
  6. berninox.com at 2.6 s2.6 s
  7. berninox.com at 3.1 s3.1 s
  8. berninox.com at 3.5 s3.5 s

Speed

5 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    320 KiB

    About 320 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,384 HTML elements

    The page has 2,384 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 150 ms

    150 ms

    Shopify costs a phone 150 ms of main-thread work and 679 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Shopify, appstle.com and Google CDN and others), adding 843 KiB and 206 ms of main-thread time.

  • Improve image delivery

    100 ms · 132 KiB

    4 images could be 132 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    10 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (10 KiB).

  • Reduce unused CSS

    10 KiB

    About 10 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 79 ms

    79 ms

    Your server sent the HTML in 79 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 4.5 s

    4.5 s

    Your largest element takes 4.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 7.3 s

    7.3 s

    The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 145 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 568 ms

    568 ms

    Real visitors wait 568 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 51 ms

    51 ms

    Scripts block the page for only 51 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix83
  • Page weight: 2.8 MB in 361 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 361 requests on a phone: other files 1.4 MB (235), scripts 712 KiB (66) and images 397 KiB (18). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Berninox_Toothbrush_Ocean_square.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images in older formats

    3 images (396 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (218 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 94.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 34 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • Meta description is long (299 characters)

    Your meta description is 299 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 63 internal links, 12 external

    The homepage links to 63 pages on berninox.com and 12 external pages.

6 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “Berninox - the sustainable Swiss toothbrush”.

  • Canonical URL set

    The canonical URL is https://berninox.com/en.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://berninox.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,862 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://berninox.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    https://berninox.com/en/collections/all, https://berninox.com/en/pages/editions-limitees, https://berninox.com/en/blogs/infos, https://berninox.com/en/pages/nos-materiaux and https://berninox.com/en/pages/a-propos-de-nous have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages without an H1

    https://berninox.com/en/collections/all, https://berninox.com/en/collections/berninox-316, https://berninox.com/en/pages/editions-limitees, https://berninox.com/en/pages/corporate-gifts, https://berninox.com/en/pages/a-propos-de-nous and https://berninox.com/en/products/berninox-316-ocean and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://berninox.com/en/products/berninox-316-ocean, https://berninox.com/en/products/starter-pack-berninox-316-noir-profond, https://berninox.com/en/products/double-starter-pack-vert-atlantique-et-vert-iceberg, https://berninox.com/en/products/pack-8-recharges-bleu-ocean-et-rouge-corail-1 and https://berninox.com/en/products/starter-pack-edition-cerf-rouge have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 7 small tap targets

    7 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 108 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,401 words of copy

    The homepage carries about 1,401 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Contact us” and “Order”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at berninox.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · T Lab Ai Translate · Swatch King · Judge Me Reviews · Gdpr Cookie Consent · Content Translation · Fly Shipping Bar · Forms · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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