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beterbed.nl website review

Visit site (opens in a new tab)Reviewed 4 November 202624 issues · 85 checks

This review found 24 issues worth fixing on beterbed.nl, 5 of them high impact, across 85 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
755 ms696 msMay 16Oct 31703 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026748 ms
May 23, 2026747 ms
May 30, 2026742 ms
Jun 6, 2026731 ms
Jun 13, 2026725 ms
Jun 20, 2026719 ms
Jun 27, 2026725 ms
Jul 4, 2026726 ms
Jul 11, 2026726 ms
Jul 18, 2026721 ms
Jul 25, 2026708 ms
Aug 1, 2026706 ms
Aug 8, 2026703 ms
Aug 15, 2026705 ms
Aug 22, 2026705 ms
Aug 29, 2026706 ms
Sep 5, 2026709 ms
Sep 12, 2026708 ms
Sep 19, 2026710 ms
Sep 26, 2026709 ms
Oct 3, 2026711 ms
Oct 10, 2026709 ms
Oct 17, 2026712 ms
Oct 24, 2026709 ms
Oct 31, 2026703 ms
Real-visitor tap response (INP)75th percentile, phones
92 ms89 msMay 16Oct 3191 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202692 ms
May 23, 202691 ms
May 30, 202691 ms
Jun 6, 202691 ms
Jun 13, 202690 ms
Jun 20, 202690 ms
Jun 27, 202690 ms
Jul 4, 202691 ms
Jul 11, 202691 ms
Jul 18, 202691 ms
Jul 25, 202691 ms
Aug 1, 202691 ms
Aug 8, 202690 ms
Aug 15, 202690 ms
Aug 22, 202690 ms
Aug 29, 202690 ms
Sep 5, 202691 ms
Sep 12, 202690 ms
Sep 19, 202689 ms
Sep 26, 202689 ms
Oct 3, 202689 ms
Oct 10, 202689 ms
Oct 17, 202691 ms
Oct 24, 202692 ms
Oct 31, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of beterbed.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. beterbed.nl at 0.4 s0.4 s
  2. beterbed.nl at 0.8 s0.8 s
  3. beterbed.nl at 1.1 s1.1 s
  4. beterbed.nl at 1.5 s1.5 s
  5. beterbed.nl at 1.9 s1.9 s
  6. beterbed.nl at 2.3 s2.3 s
  7. beterbed.nl at 2.6 s2.6 s
  8. beterbed.nl at 3.0 s3.0 s

Speed

6 to fix80
  • Use efficient cache lifetimes

    2.0 s · 757 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (757 KiB).

  • Render-blocking requests

    1.6 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Reduce unused JavaScript

    800 ms · 386 KiB

    About 386 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 800 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 166 KiB

    About 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • 1,574 HTML elements

    The page has 1,574 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 118 ms. During a long task the page ignores taps.

  • Improve image delivery

    73 KiB

    5 images could be 73 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Convert Insights), adding 61 KiB and 67 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 445 ms of it running JavaScript. That is comfortably low.

  • Server response: 95 ms

    95 ms

    Your server sent the HTML in 95 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “een groep gele cirkels met witte tekst”.

  • Time to Interactive: 5.9 s

    5.9 s

    The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 92 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.7 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 95 ms

    95 ms

    Real visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 361 ms

    361 ms

    Real visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 81 ms

    81 ms

    Scripts block the page for only 81 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.5 MB in 54 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 54 requests on a phone: scripts 700 KiB (9), images 464 KiB (28) and stylesheets 175 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9593
  • Invalid ARIA attributes

    2 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • All page content should be contained by landmarks (36 elements)

    All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (15 elements)

    Alternative text of images should not be repeated as text: 15 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 35 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 234 internal links, 11 external

    The homepage links to 234 pages on beterbed.nl and 11 external pages.

6 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Met al 40 jaar ervaring is Beter Bed dé beddenwinkel van Nederland. Bestel jouw matras, bed of boxspring eenvoudig onli…”.

  • One H1 headline

    Your main headline reads: “Profiteer van hoge kortingen”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Beter Bed | Dé slaapexpert van Nederland”.

  • Canonical URL set

    The canonical URL is https://www.beterbed.nl/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.beterbed.nl/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.beterbed.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,490 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.beterbed.nl/boxspring-of-bed-zelf-samenstellen has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages slow to respond

    https://www.beterbed.nl/boxspring-of-bed-zelf-samenstellen, https://www.beterbed.nl/boxsprings/140x200 and https://www.beterbed.nl/boxsprings/160x200 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Loading the script 'https://www.googletagmanager.com/gtm.js?id=GTM-NF76LRC&gtg_health=1' violates the following Content…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    31 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,028 words of copy

    The homepage carries about 1,028 words of visible text.

5 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop M line”, “Shop Kårlsson Tunn” and “Shop CloudPillo”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 207 testimonial or review blocks and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at beterbed.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Azure

Company

Founded
1981
Headquarters
Uden

Upkeep, stack, hiring and company data from programmable.info

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