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betterbones.com website review
Visit site (opens in a new tab)Reviewed 6 November 202640 issues · 106 checks
This review found 40 issues worth fixing on betterbones.com, 17 of them high impact, across 106 checks. The most urgent: page weight: 73.3 MB in 172 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #55,838 of 80,806 reviewed websitesbeats 27%
- #30,916 of 39,802 online storesbeats 19%
- #1,137 of 2,106 WooCommerce storesbeats 40%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.3 s |
| Aug 29, 2026 | 3.3 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.8 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.8 s |
| Oct 31, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 178 ms |
| May 23, 2026 | 178 ms |
| May 30, 2026 | 171 ms |
| Jun 6, 2026 | 172 ms |
| Jun 13, 2026 | 174 ms |
| Jun 20, 2026 | 173 ms |
| Jun 27, 2026 | 175 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 175 ms |
| Aug 1, 2026 | 172 ms |
| Aug 8, 2026 | 177 ms |
| Aug 15, 2026 | 175 ms |
| Aug 22, 2026 | 170 ms |
| Aug 29, 2026 | 172 ms |
| Sep 5, 2026 | 179 ms |
| Sep 12, 2026 | 182 ms |
| Sep 19, 2026 | 190 ms |
| Sep 26, 2026 | 194 ms |
| Oct 3, 2026 | 190 ms |
| Oct 10, 2026 | 190 ms |
| Oct 17, 2026 | 179 ms |
| Oct 24, 2026 | 183 ms |
| Oct 31, 2026 | 181 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
4.4 s · 505 KiBAbout 505 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
5,554 HTML elements
The page has 5,554 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
54.7 MB30 images could be 54.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
3 third-party services on the page
3 third-party services load with your homepage (Google CDN, Other Google APIs/SDKs and Google Fonts), adding 874 KiB and 665 ms of main-thread time.
Google CDN adds 600 ms
600 msGoogle CDN costs a phone 600 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
140 ms · 97 KiBAbout 97 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 224 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 193.7 s
193.7 sYour largest element takes 193.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Woman Who Builds Better Bones Dr. Susan Brown, PhD, has…”.
Speed Index: 91.4 s
91.4 sVisually, the page fills in at 91.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 212.5 s
212.5 sThe page becomes fully interactive after 212.5 s. Good is under 3.8 s.
First Contentful Paint: 7.3 s
7.3 sThe first text or image appears after 7.3 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Total Blocking Time: 438 ms
438 msScripts block taps and scrolling for 438 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 178 ms to 181 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 542 ms
542 msReal visitors wait 542 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 73.3 MB in 172 requests
73.3 MBYour homepage downloads 73.3 MB in 172 requests on a phone: images 71.4 MB (136), scripts 1.1 MB (25) and other files 349 KiB (1). Under 2 MB keeps phones on slow connections fast.
35 images over 500 KB
35 images weigh 61.9 MB together. On a phone connection a single image that size takes seconds.
27 images far larger than shown
44.4 MB27 images are downloaded at several times the size a phone draws them, for example Silicon-for-osteoporosis.png at 2,120 px wide, shown at 311 px. Resized copies would save about 44.4 MB.
40 images in older formats
40 images (64.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
27 images below the first screen load straight away
27 images further down the page (55.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 20.8 g of CO₂ per visit
20.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 20.78 g of CO₂e: 2493.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
16 tap targets too small
16 tap targets are too small or too close together to hit reliably with a finger.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (4 elements)
Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (43 elements)
All page content should be contained by landmarks: 43 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (3 elements)
Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 183 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
136 links with vague text
136 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (213 characters)
Your meta description is 213 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
223 internal links, 40 external
The homepage links to 223 pages on betterbones.com and 40 external pages.
7 checks passed
One H1 headline
Your main headline reads: “The Woman Who Builds Better Bones”.
Title: 62 characters
Your title is a healthy 62 characters: “Natural Bone Health for Women | Dr. Susan Brown | Better Bones”.
Canonical URL set
The canonical URL is https://betterbones.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://betterbones.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (6,429 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 18 links), a plain-text guide to the site for AI tools.
Other pages
4 linked pages hidden from search
/category/alkaline-balance, /category/bone-drugs, /category/bone-health-basics and /category/emotions-and-bone are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
7 pages without a meta description
/category/alkaline-balance, /category/bone-drugs, /category/bone-health-basics, /category/emotions-and-bone, /testing/whats-the-cause-of-your-osteoporosis and /about and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
/category/alkaline-balance, /category/bone-drugs, /category/bone-health-basics, /category/emotions-and-bone, /testing/whats-the-cause-of-your-osteoporosis and /about and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 172 found) and read each the way a search engine does.
4 checks passed
Linked pages load
7 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 7 pages that loaded have a <title>.
Best practices
4 low-resolution images
4 images are served at too low a resolution for sharp phone screens.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
41 of 49 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (betterbones.com).
Valid certificate (56 days left)
The certificate from Google Trust Services · WR1 verifies for betterbones.com and is valid for another 56 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://betterbones.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
betterbones.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
betterbones.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsbetterbones.com was registered in Jan 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jan 2029
betterbones.com is registered until Jan 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,354 words of copy
The homepage carries about 2,354 words of visible text.
7 checks passed
145 calls to action
The homepage has 145 calls to action, for example “Shop”, “LEARN MORE” and “sign up now”.
3 short forms
3 short forms (3 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 1 customer or partner logo.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be betterbones.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a a:mail.betterbones.com IP4:72.32.176.205 include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
3 other companies contacted
Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- The footer still says © 2021.
- 1 plugin is behind its latest release.surbma-divi-gravity-forms 5.1 → 5.2
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
- Hosting
- WordPress.com
Company
- Headquarters
- East Syracuse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on betterbones.com, including 15 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.