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bgr.com website review

Visit site (opens in a new tab)Reviewed 11 October 202630 issues · 101 checks

This review found 30 issues worth fixing on bgr.com, 4 of them high impact, across 101 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
986 ms888 msApr 18Oct 3916 ms
Show as table
DateReal-visitor load time (LCP)
Apr 18, 2026908 ms
Apr 25, 2026938 ms
May 2, 2026944 ms
May 9, 2026934 ms
May 16, 2026923 ms
May 23, 2026921 ms
May 30, 2026925 ms
Jun 6, 2026946 ms
Jun 13, 2026959 ms
Jun 20, 2026947 ms
Jun 27, 2026962 ms
Jul 4, 2026968 ms
Jul 11, 2026975 ms
Jul 18, 2026969 ms
Jul 25, 2026967 ms
Aug 1, 2026958 ms
Aug 8, 2026944 ms
Aug 15, 2026942 ms
Aug 22, 2026914 ms
Aug 29, 2026899 ms
Sep 5, 2026899 ms
Sep 12, 2026904 ms
Sep 19, 2026908 ms
Sep 26, 2026916 ms
Oct 3, 2026916 ms
Real-visitor tap response (INP)75th percentile, phones
106 ms89 msApr 18Oct 391 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026101 ms
Apr 25, 2026104 ms
May 2, 2026103 ms
May 9, 2026103 ms
May 16, 2026102 ms
May 23, 2026100 ms
May 30, 202699 ms
Jun 6, 2026100 ms
Jun 13, 2026100 ms
Jun 20, 202699 ms
Jun 27, 2026100 ms
Jul 4, 202699 ms
Jul 11, 2026100 ms
Jul 18, 2026101 ms
Jul 25, 2026102 ms
Aug 1, 2026102 ms
Aug 8, 2026102 ms
Aug 15, 2026101 ms
Aug 22, 202698 ms
Aug 29, 202696 ms
Sep 5, 202695 ms
Sep 12, 202692 ms
Sep 19, 202691 ms
Sep 26, 202692 ms
Oct 3, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bgr.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bgr.com at 0.4 s0.4 s
  2. bgr.com at 0.8 s0.8 s
  3. bgr.com at 1.1 s1.1 s
  4. bgr.com at 1.5 s1.5 s
  5. bgr.com at 1.9 s1.9 s
  6. bgr.com at 2.3 s2.3 s
  7. bgr.com at 2.6 s2.6 s
  8. bgr.com at 3.0 s3.0 s

bgr.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix73
  • 8 third-party services on the page

    8 third-party services load with your homepage (adthrive.com, Google Tag Manager and Google/Doubleclick Ads and others), adding 1.7 MB and 989 ms of main-thread time.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73 (desktop: 85). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 806 KiB

    About 806 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    667 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (667 KiB).

  • adthrive.com adds 349 ms

    349 ms

    adthrive.com costs a phone 349 ms of main-thread work and 731 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 325 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 238 ms

    238 ms

    Google Tag Manager costs a phone 238 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google/Doubleclick Ads adds 142 ms

    142 ms

    Google/Doubleclick Ads costs a phone 142 ms of main-thread work and 295 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 15.7 s

    15.7 s

    The page becomes fully interactive after 15.7 s. Good is under 3.8 s.

  • Total Blocking Time: 514 ms

    514 ms

    Scripts block taps and scrolling for 514 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Person holding a record and looking at a record player”.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 0.9 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 89 ms

    89 ms

    Real visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 432 ms

    432 ms

    Real visitors wait 432 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 101 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.2 s

    3.2 s

    Visually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 176 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 176 requests on a phone: scripts 1.7 MB (27), images 510 KiB (35) and other files 121 KiB (101). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (73 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9499
  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • 32 links with vague text

    32 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “What's The Average Lifespan Of Record Players?”). One clear main headline is easier for people and search engines.

  • 202 internal links, 22 external

    The homepage links to 202 pages on bgr.com and 22 external pages.

7 checks passed
  • Meta description: 100 characters

    Your meta description is 100 characters: “Expert analysis of the leading stories in tech and entertainment plus reviews of the latest gadgets.”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “BGR | Industry-Leading Insights In Tech And Entertainment”.

  • Canonical URL set

    The canonical URL is https://www.bgr.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bgr.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,730 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    /category/military and /category/tools have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://pixel.rubiconproject.com/token?pid=49096&us_privacy=1YNY.

  • 34 small tap targets

    34 of 106 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener') https://www.bgr.com/:1016:8”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bgr.com).

  • Valid certificate (47 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for bgr.com and is valid for another 47 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://bgr.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 55 links work

    All 55 links checked from your homepage (40 internal, 15 external) answered without errors.

Domain and trust

  • No CAA record

    bgr.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bgr.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    bgr.com was registered in Apr 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    bgr.com is registered until Apr 2027.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 648 words of copy

    The homepage carries about 648 words of visible text.

2 checks passed
  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 77 other companies contacted

    Loading the homepage contacts 77 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

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