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bhfo.com website review

Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 98 checks

This review found 34 issues worth fixing on bhfo.com, 11 of them high impact, across 98 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s960 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 2026997 ms
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Oct 24, 20261.0 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
80 ms69 msMay 23Nov 774 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202676 ms
Jun 6, 202678 ms
Jun 13, 202679 ms
Jun 20, 202678 ms
Jun 27, 202678 ms
Jul 4, 202678 ms
Jul 11, 202677 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202678 ms
Aug 8, 202678 ms
Aug 15, 202674 ms
Aug 22, 202677 ms
Aug 29, 202677 ms
Sep 5, 202671 ms
Sep 12, 202672 ms
Sep 19, 202671 ms
Sep 26, 202670 ms
Oct 3, 202676 ms
Oct 10, 202677 ms
Oct 17, 202678 ms
Oct 24, 202678 ms
Oct 31, 202678 ms
Nov 7, 202674 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bhfo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bhfo.com at 0.6 s0.6 s
  2. bhfo.com at 1.2 s1.2 s
  3. bhfo.com at 1.8 s1.8 s
  4. bhfo.com at 2.3 s2.3 s
  5. bhfo.com at 2.9 s2.9 s
  6. bhfo.com at 3.5 s3.5 s
  7. bhfo.com at 4.1 s4.1 s
  8. bhfo.com at 4.7 s4.7 s

bhfo.com does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix67
  • Reduce unused JavaScript

    1.8 s · 316 KiB

    About 316 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.3 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Reduce unused CSS

    900 ms · 192 KiB

    About 192 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    700 ms · 276 KiB

    3 images could be 276 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Use efficient cache lifetimes

    600 ms · 140 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (140 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (SearchSpring, Clarity and Google Tag Manager and others), adding 625 KiB and 376 ms of main-thread time.

  • Minify JavaScript

    150 ms · 44 KiB

    44 KiB could be saved by minifying JavaScript.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 626 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 10.8 s

    10.8 s

    Your largest element takes 10.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Model 1”.

  • Time to Interactive: 10.8 s

    10.8 s

    The page becomes fully interactive after 10.8 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 74 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 74 ms

    74 ms

    Real visitors wait 74 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 456 ms

    456 ms

    Real visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 16 ms

    16 ms

    Scripts block the page for only 16 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.1 MB in 172 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 172 requests on a phone: other files 771 KiB (98), scripts 749 KiB (47) and images 342 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    72 KiB

    2 images are downloaded at several times the size a phone draws them, for example bhfo-hero-bg.png at 1,019 px wide, shown at 304 px. Resized copies would save about 72 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (78 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.6 g of CO₂ per visit

    0.60 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.60 g of CO₂e: 71.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

5 to fixGoogle 8791
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (4 elements)

    Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 33 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8565
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (9 characters)

    Your title is only 9 characters: “BHFO Live”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “ld+json block 2 is not valid JSON (Unexpected token ']', ..." ] } "... is not va)”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 7 internal links, 9 external

    The homepage links to 7 pages on bhfo.com and 9 external pages.

3 checks passed
  • Canonical URL set

    The canonical URL is https://bhfo.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bhfo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (376 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /pages/wholesale-form, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 1 page without a meta description

    /pages/why-we-moved has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 1 page that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    5 of 6 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://bhfo.com/pages/wholesale-form (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://www.bhfo.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bhfo.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE1 verifies for bhfo.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bhfo.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bhfo.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bhfo.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 22 years old

    22 years

    bhfo.com was registered in Jun 2004 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    bhfo.com is registered until Jun 2027.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 19 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 239 words

    The homepage has only about 239 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SEE WHATNOT LIVE SCHEDULE”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “SEE WHATNOT LIVE SCHEDULE” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bhfo.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:servers.mcsv.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Cedar Rapids

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on bhfo.com, including 11 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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